SeproTec Translator of the Month: April 2019

mayo 30th, 2019 | Posted by admin in Blog | Translator of the Month | Translators - (Comentarios desactivados)

We are pleased to announce the winner of our Translator of the Month action for April 2019!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

We want you to meet Juliet Allaway, one of our most trusted Spanish – English translators.

How do you start your working day, Juliet?

I get up at the crack of dawn and spend a couple of hours checking my previous day’s work before the phone starts ringing and the emails start appearing in my inbox. Not before making a nice cup of tea, of course. I love the early hours of the morning when there are no interruptions.

You studied law but you have been working as a translator for more than 20 years. Why did you decide to follow this path?

Your question makes it sound as though I have had a life plan rather being swept about by a series of random opportunities and events! Everything I have ever done professionally has had some kind of language component… from working as a tourist guide to teaching, from a few years liaising with South America for an international P&I shipping reinsurance club in London to the international remuneration and pensions department of a firm of actuaries and consultants (which was occasionally visited by Princess Diana, herself!) Finding out that I could write and my time as a journalist was a precious gift, and now, being able to earn a living doing something that it both mentally stimulating and financially viable is a privilege.

What advice would you give to beginner translators?

Being a freelancer requires guts and resilience because you are only ever as good as your last translation. It is like sitting exams, all day, every day, and the only way you are going to pass is by getting 100%. But you can do it… most of the time!

It’s a good idea to find a mentor prepared to share knowledge and experience with you. I’ve had several interns sent to me by the universities in Alicante and Valencia, one of whom stayed for more than two years after her internship and is now a dear friend and colleague!

Believe in yourself and get as much experience as you can in plenty of fields by getting involved in different activities. Everything you do in life has potential as background knowledge for your translations, from getting your hair coloured to making an insurance claim. For example, translating trade fairs is much easier if you have taken the time to go to one of those trade fairs. You should also read and make an effort to add to your vocabulary. Unfortunately, I cannot bear to pick up a book after a day reading on screens, so I listen obsessively to audiobooks and podcasts. Staying up to date with technological advances and current affairs is essential, too. I could go on all day… I won’t, but I do recommend investing in good hardware and always making sure you have the latest software programmes, particularly CAT tools and pdf converters, that will save you a lot of time.

Being a freelancer, how do you balance work and personal life?

I am useless at balancing my work and personal life and often work late into the night and fall into bed, having set an alarm so that I can check what I have done the next morning. It’s difficult to switch off. I remember lying on a couch in a beauty salon having my legs waxed and talking to a project manager at the same time, between screams! And you just try doing Pilates while you dictate answers to customer queries with one leg behind your neck! Seriously, this is an issue, and I tend to work myself hard for a few months and then travel for a couple of weeks with no phones and no computers.

Which is your favourite book and why?

I love experiencing the world vicariously with Paul Theroux (Ghost Train to the Eastern Star). I cried when I finished Gone with the Wind and the magnificent, time-consuming A Suitable Boy by Vikram Seth will forever stay in my heart. Other favourites are The Time Traveller’s Wife by Audrey Niffenegger and Cutting for Stone by Abraham Verghese. I love my exotic cookery books, too, since they remind me of my travels.

What do you most enjoy about working with SeproTec?

I enjoy the variety of subject matters, which provide an opportunity to learn more. The work process is also very streamlined without being impersonal. Interaction with the team at Seprotec is always a pleasure and they are very helpful and supportive.

Thank you, Juliet! It’s always a pleasure to work with you. Enjoy your SeproTec hoodie :)

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SeproTec exhibiting at LocWorld40!

mayo 28th, 2019 | Posted by admin in conferences | events | LocWorld | SeproTec - (Comentarios desactivados)

This is our annual tradition at SeproTec: exhibiting at LocWorld, the leading conference for international business, translation, localization and global website management.

The 2019 summer edition of LocWorld will be held in a beautiful town of Estoril, Portugal.

Be sure to plan and visit us at Booth 208 in the Estoril Congress Center!

See you in Portugal!

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ISO 17100:2015 quality standard for translation services

mayo 7th, 2019 | Posted by admin in Blog | Did you know...? | SeproTec - (Comentarios desactivados)

Based on customer demand, language service providers (LSPs) offer different levels of service but only certified agencies are able to offer the highest level of language service provision with regard to quality assurance (QA) in the marketplace. Keep on reading this post to learn more about professional translation standards, if you are in need of language services that meet the ISO 17100 quality standard.

The ISO 17100:2015 quality standard for translation services, published by the International Organization for Standardization, defines the certification requirements for the different aspects involved in the provision of translation services, namely, human and technological resources, project registration, quality management, the legal framework for the procedure, added-value services and, last but not least, definition of the various terms.

The standard gives buyers assurance over the entire work process and the steps involved in translation and review, requiring translation agencies to comply with both management and translation processes and guidelines.

The fine tradition of training and professional excellence. To achieve this, certain parameters must be met that demonstrate the professional standard of the service by checking all the processes and technical details for a project while respecting and adhering to confidentiality agreements at the same time. So, let’s have a detailed look at these requirements.

ISO 17100 Requisites and Requirements

The ISO 17100 international standard establishes the skills and qualifications necessary for those involved in a project and for all aspects of the translation process:

– Resources. The translation agency must have a documented workflow process to manage any translation project as optimally as possible. This process must cover three phases: control, supervision and validation before final delivery to the customer.

– Pre-production. A preliminary task that includes the analysis of the documents to be translated, the subject matter, the specific vocabulary required and project delivery deadlines. This part enables us to conduct a feasibility study by perfectly matching the linguistic specification and drawing up the best quote for the customer.

– Mother tongue translators. The translation process, validated by the ISO 17100 standard, gives buyers assurance that the work has been completed by a professional translator into his/her native language, while also being able to count on a reviewer of the former’s work, who also shares this same mother tongue.

– Post-production. This is the tightest control level, where an agency will stress the importance of interaction with the customer and may propose various linguistic preferences, evaluate the translation, consider customer comments and deal with possible complaints.  Customer satisfaction is an essential quality requirement in any translation or review process.

Professional Skills of the Translator and Reviewer

The ISO 17100 standard makes it obligatory for professionals to meet at least one of the following criteria:

– Have a diploma in translation/interpretation following college graduation with a bachelor’s degree.

– Have a recognized college degree.

– Have a college degree in a language or related field with at least two years of dedicated experience in translation work.

– Have worked at least five years as a professional translator.

SeproTec’s requirements go even beyond these criteria. Our translators are native speakers of the target language, and they always possess appropriate knowledge and experience regarding the subject matter of the assigned project. Furthermore, they are also familiar with modern CAT tools.

Barrier-free communication. SeproTec is an ISO 17100:2015 quality certified agency that provides services in over 750 language combinations. Pick up the phone, call us and see how well we will understand one another!

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English (and Spanish) Language Day 2019

abril 23rd, 2019 | Posted by admin in Blog | Did you know...? | SeproTec - (Comentarios desactivados)

On 19 February 2010, the Department of Public Information of the United Nations approved the decision to celebrate the 23rd of April as English Language Day throughout the organization.

 

As you can well imagine, this was no random choice, but almost coincides with the birthday (April 26th) of the most important writer in the English language, and indeed one of greatest in the history of world literature: William Shakespeare.

The UN has established six official working languages within the organization: Chinese, Arabic, French, Russian, Spanish and English, each of which has been designated its own Language Day to promote cultural diversity.

Though it may strike some as odd, the 23rd of April is also Spanish Language Day, in honor of another universal author dubbed by some as the Prince of Wits: Miguel de Cervantes Saavedra.

The dissemination of culture, the increase in the level of awareness and knowledge of diversity in different civilizations and respect for history are made manifest by the common use of the different official UN languages.

To be, or not to be, that is the question

Indeed, the role the UN plays in promoting multilingualism worldwide is a key factor in communication between continents and countries alike. What is more, it is perhaps the most effective way of showcasing cultural diversity before all of them.

If you stop and think about it, multilingualism encourages tolerance and makes it possible to increase the efficiency of work in the organization by means of a wider and more effective active participation of all its members.

French and, particularly, English are the most common working languages in the United Nations Secretariat and those used in the course of daily professional exchanges.

Multilingualism at the United Nations

The Department for General Assembly and Conference Management is in charge of encouraging dialog and specific multilingual cooperation among UN Member States, different international organizations, inter-governmental bodies and international civil society.

Through its Department of Public Information, the UN informs and reports to the media while adhering to the highest multilingual standards. Press, radio, television and, especially, the Internet readily attest to the fact that the institution is the world’s number one multilingual organization.

Even though English may be the working language of the UN, in resolution 71/328 on multilingualism the General Assembly gives the Secretary-General a broad mandate to mainstream the most commonly used languages in a coordinated, consistent and coherent approach throughout all departments and to accept innovative proposals that promote an institutional culture that is conducive to multilingualism.

As you can see, the United Nations plays an important role in promoting multilingualism, an essential factor in bringing peoples together.

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SeproTec has been awarded vital translation and interpreting services in Europe

abril 22nd, 2019 | Posted by admin in Blog | SeproTec - (Comentarios desactivados)

SeproTec Multilingual Solutions has signed three new important translation and interpreting service contracts in Europe, worth some 108 million euros over the next four years.

These contracts, according to company CEO, Juan Julián León, are “a recognition of the quality of the services provided by SeproTec and of its productive capacity and financial robustness, and reflect an important milestone in the company’s growth plan, solidifying its leading position, not just in the translation industry, but also in the international provision of interpreting and cultural mediation services”.

This step forward is part of the international expansion plan that the company has been pursuing since 2004. Today SeproTec is present in eleven countries, “which allows us to offer a global service capable of reaching any point on the planet,” León highlighted.

 

Juan Julián León, SeproTec's CEO

Juan Julián León, SeproTec's CEO

The company has been awarded several projects tendered by the European Asylum Support Office (EASO) for the provision of interpreting and cultural mediation services to promote mutual understanding between migrants and aid services in destination countries. These projects will have a budgetary allocation of over 94.7 million euros over the next four years.  Specifically, SeproTec has been awarded four lots, receiving top ranking in its bids for three of them, worth 54.7 million euros in total, and being ranked number 2 in the remaining one.

SeproTec will mainly be providing these services in the migrant camps run by EASO in Greece, Cyprus, Bulgaria, France, Malta, Portugal and Spain, covering a wide range of languages being demanded, such as Arabic, Pashtun, different varieties of Kurdish, Dari, Amharic, Farsi, Punjabi, Urdu and Tigrinya.

Likewise, SeproTec Multilingual Solutions will be providing interpreting and cultural mediation services in Greece for RIS (Reception and Identification Services), which is an extension of the Greek Government’s Ministry for Migration. This contract was awarded in December of 2018 and has a budgetary allocation of a little more than one million euros over six months.

Lastly, the translation multinational has just signed a contract with Spanish police forces for the provision of written translation services and oral testimony interpreting on police premises in 11 autonomous communities, as well as telephone tapping and recording transcriptions as part of official activities throughout Spanish territory. These contracts are worth an estimated 12.7 million euros for the provision of these services throughout Spain over the next 2 years.

 

For additional information on SeproTec, visit us at seprotec.com, follow us on Linkedin at SeproTec Multilingual Solutions or on twitter @SeproTec, or like us on Facebook at SeproTec.

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SeproTec Translator of the Month: March 2019

abril 5th, 2019 | Posted by admin in Blog | Localización | SeproTec | Translator of the Month | Translators - (Comentarios desactivados)

We are excited to announce the winner of the March 2019 edition of our Translator of the Month action!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

In this ocassion we would like you to meet Alexandra Gabriela Calciu, one of our most trusted sworn translators. As you may see on the picture, Alexandra likes SeproTec as much as we SeproTec like her! :)

What do you start your workday with?

I’ll tell you how a busy day begins. When I have a lot of work, I usually get up at 5 or 6 in the morning. Just as there are people who do better at night, I have come to the conclusion that my brain works much better at dawn. That’s why I prefer to get up very early. Therefore, I get up, I prepare a good breakfast and a big cup of coffee, and I can start my work day, of course, always with optimism. I usually get to work immediately after breakfast, so as not to lose a minute of performance of my brain, since at that time it is at its best. I always finish my day getting my list of priorities ready for the next day. In this way, when I start the day, everything is ready and I know exactly where to start. I think that good organization is the key to success.

Why did you choose translation as a career?

Since I was little, I wasn’t very good at math and languages were my strength. Before I started studying them at school, I already had a good “background” regarding languages. Without much effort, I got to speak French and Spanish and stand out in my class. That is why I continued my journey through the great adventure of the language sector. I must admit it has not been easy, but it was worth it!

If you hadn’t become a translator, what do you think you would have done?

It’s a very good question… I think it has always been very clear to me that I wanted to do this, so I never thought about having another job. Naturally, I had to do other jobs until I became a translator, and each and every one of them has been related to customer service. Consequently, it is likely that, if I had not become a translator, I would be working in ​​human resources or customer service. It is a very difficult sector, since I think there is no more complicated work than customer service. However, due to my infinite patience, every day would be a new challenge and it would be a very entertaining task.

You are the first sworn translator we interview. What are, in your opinion, the biggest challenges sworn translators face on a daily basis?

I must admit it is a great honour to be chosen Translator of the Month, and it is even more so because I am the first sworn translator to be awarded. Sworn translators, apart from having the ENORMOUS responsibility of translating official documents (with everything this entails), face many daily challenges. One of them is acting as an advisor. Most of my clients ask me for advice on legal procedures, so many times I face the difficult situation of having the responsibility of advising and guiding the client regarding the procedures that must be followed.

It is often said that translation is an underrated job. Do you think that people understand and value this profession or are there any misconceptions?

I couldn’t have said it better myself. We are always “behind the scenes” and people often don’t understand how difficult this job is and the responsibility we must assume when writing some words on a piece of paper. Many clients say “I could also do the translation myself, but…” ☹ It is a sentence I have heard many times and that makes me think many people don’t value this job. Fortunately, there is an even bigger number of people who do value this profession and know that we, translators (whether sworn or not), have an extremely important role and that not any bilingual person can perform such tasks.

What do you most enjoy about working with SeproTec?

I have come a long way to get to work as Sworn Translator-Interpreter in Spain. When I started my “adventure” in the field of translation in Spain, I didn’t know how the sector worked. I started by contacting several companies, among which, of course, was SeproTec. I must admit that they have accepted me and made me feel a part of their GREAT FAMILY. Even during the first months of collaboration with SeproTec, I had the feeling that I had worked with them for a lifetime. Apart from the punctuality in payments and the quick solution of small problems that may arise along the projects, what I like the most about the collaboration I have with SeproTec is the human touch offered by the PMs, who are always polite, fast and reliable.

 

Thank you, Alexandra! It’s fantastic to have you among our Team of Translators! Happy Friday and enjoy your SeproTec hoodie :)

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Challenges of intercultural communication

abril 2nd, 2019 | Posted by admin in Blog | Did you know...? | International | Localización | Marketing | SeproTec - (Comentarios desactivados)

Globalization gives you the opportunity to expand your business into other countries and to find and explore new markets in which to sell your products or services. Yet the overall global context does not mean that countries are giving up their cultural roots. When taking your brand into a country you don’t know, transcreation is the way to go. Transcreation means being aware of intercultural differences and analyzing them so as to adapt your communication to a different culture.

‘Transcreation goes beyond creative translation,’ says transcreation expert from Transcreat, agency with which SeproTec workd on a regular basis,

‘ You should forget old translation concepts of fidelity and transparency. Transcreation is about recreation. You should read an original and then forget its wording but keep in mind its meaning. When you have forgotten how this meaning was described in the original, you will be able to recreate it into another language based on the context, culture and idiosyncrasies of the people who are going to read your work.’

Expand your communication possibilities 

When you want to move your business to other countries, you find yourself having to make a huge marketing effort to achieve the desired levels of success. Globalization provides you with a world of business opportunities, but the fact that the world has never been more connected doesn’t mean the end of cultural and communication barriers between cultures.


What must you do to establish your business in a new country?

It has been shown that consumers are put off by poorly translated websites and tend not to trust them. This occurs with sites with text that is full of spelling mistakes, poorly translated or simply poorly written. This is not the only important aspect, though.

Have your website well translated and adapt it to your target market if you want to be successful

If you really want to expand your brand and increase your sales in a new country, having your website well translated is not enough.

- Adapt all your messages, your communication style and your campaigns to adjust them not only to a new language, but also to a new culture.

- Recruit native staff to ensure that your strategies are best suited to the values and characteristics that define your new audience.

A new communication structure

All too often, when we talk about starting to sell in another country, the first and only thing that comes to mind is translating our website, but this is by no means the only thing you are going to have to adapt.

- New country is synonymous with new bureaucracy and with building relationships with suppliers and distributors based there.

- If you have to change currencies, the best thing to do is review your entire pricing policy. Every culture has its own way of understanding prices and this is no trivial matter. Get in contact with experts if you feel unsure.

- Specific characteristics can also influence the design of your website, the colors used and even the type of people who appear in your visuals, videos and advertising spots.

Transcreation shows itself to be the most effective strategy. If you want to be successful, make sure you don’t focus all your effort just on a good translation, but also consider all the dimensions that influence your communications in the new country.
‘As the world we live in becomes more globalized, digital and diversified, and markets continue to broaden, new challenges arise,’ adds Arcelino Monteiro, one of our most trusted and experienced transcreation experts, ‘Never before has a service been in such high demand and as necessary and urgent as it is today: transcreation, a powerful globalization tool that takes into account heritage, local values, beliefs and cultures aspects to convey a message in a way that appeals to a different culture, reaching their hearts and minds and evoking emotions.’

According to Arcelino, main challenges when working on a transcreation project are:

• Puns;

• Idioms;

• Proverbs;

• Slogans;

and character limits (when they are applied).

SeproTec’s pioneering transcreation service involves translators, proofreaders, testers, creators and marketing and communication experts working together. This service is indispensable for reaching any market.

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SeproTec Translator of the Month: February 2019

marzo 20th, 2019 | Posted by admin in Blog | SeproTec | Translator of the Month | Translators - (Comentarios desactivados)

Let us announce the second winner of the 2019 edition of our Translator of the Month action!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

In this ocassion we would like you to meet Alexander Lichanow, one of our most trusted German translators.

What do you start your work day with?

I get up on my own terms (no alarm clock!) since I have become quite an early bird in the past years. I brew up some coffee, feed our cats and then boot up my PC. Then I spend about half an hour listening to music and reading some news before actually getting to work. My focus is best in the morning, so I make sure to take my break by noon to restore some focus. I am working on large jobs more often than not but I always make sure to make space for “breakfast jobs”, as I am calling small jobs that take no more than an hour to complete. I handle those jobs as a “warm-up” for the large chunk of work coming up with my larger jobs.

Why did you choose translation as a career?

I always had a knack for languages, which was probably inspired by our move from Kazakhstan to Germany when I was 7 years old. As a child, I felt the urge to integrate myself into the surrounding culture so I made a point to learn German as quickly and proficiently as possible. Later, at secondary school (“Gymnasium” in Germany) I realized that my talents were definitely not with maths or sciences. When I was in 10th or 11th grade, the translators’ academy where I did my studies was presented at my school, so from this point on I knew for certain that I would go ahead to pursue a career as a translator.

What advice would you give to beginner translators?

First and foremost: Don’t ever feel compelled to do badly paid work! Even if you are just starting out, your work still has its value, and if you are going to pay your bills by translating, low rates just won’t do the trick. Also, don’t bite off more than you can chew (sort of goes hand in hand with not accepting low rates). Sure, you CAN do those 10k words within a day, I have been there myself. But neither the quality of your translations nor your personal wellbeing should suffer from this. Find a viable volume for your everyday work and don’t deviate from it too regularly.

What are the most common translation problems in German, your mother tongue?

German tends to be pretty verbose, which is especially egregious when translating PowerPoints or other files with space restrictions. Software strings will have to be abbreviated or otherwise clipped more often than not. Also, most machines (see question 6 below) are completely overwhelmed with the three grammatical genders and case-based inflections, which makes editing machine translations – which are horrible to begin with in most cases – extremely tedious and frustrating.

What do you most enjoy about working with SeproTec?

The PMs I have worked with so far are very friendly and understanding, I am getting a very constant flow of work (SeproTec IS my largest and most important customer after all), mostly without having to overstrain my capacity, and payments are always on time, which is not a matter of course in today’s translation business.

Human translation vs Machine Translation: what is your opinion?

100% human translation! First of all, I actually enjoy my job as a translator, not so much as an editor. I enjoy having the freedom to convey concepts, not just translate mere words. Also, while I absolutely recognize the future aim of machine translation for both translators and end-clients (faster turnaround for the client, less work per job for translators), commercial machines at their current state as of March 2019 are horrible. This makes editing those “masterpieces” at a reduced rate an extreme headache absolutely not worth the time and nerves spent/wasted/lost on this work. Mark my words: If Skynet ever takes over the world, I did nothing to contribute to it

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Translating a tweet: the best way to do it

marzo 19th, 2019 | Posted by admin in Did you know...? | International | Marketing | Social media - (Comentarios desactivados)

One of the main characteristics of the social media platform Twitter is that it has a character limit for each of the messages you want to publish, the famous 280 characters.

You have to express whatever it is you are thinking in that precise moment or convey it in an understandable way within that limit. By the way, increasing the character limit in Twitter posts from 140 to 280 characters was, according to many experts, one of the most important changes in PR and marketing in 2018.

Longer tweets give you an opportunity to get more content.

Tweet translation

Because of the social media platform’s character restriction, translation is a real challenge in certain language combinations. For example, from Spanish to English it is usually not that complicated as it has a simple structure that usually takes up less space. On the other hand, a translation into German can be quite complicated as it has longer words.

How to translate with space limits

This is a question that pertains not only to social media, but also to subtitling. The best approach is to take a number of factors into account:

- The maximum number of characters in each message. This may seem obvious, but you must take this into account because otherwise the message might not be published.

- The linguistic characteristics of the target language. To continue with the last example, if you know that German usually takes up more space then you need to come up with different solutions to successfully convey the same message as in the original language. In this case we’re talking about adaptation.

- The essence of the message you wish to convey. If you want to translate a publication originally written in English into German, the best thing you can do is identify the main gist of the message. If you are clear on what you are trying to convey, you can create a translation that, while not saying it in the same way, does convey the same idea.

- The marketing structure of the target language. You need to see the social media platform Twitter as just another marketing tool among the many that exist. This complicates everything a bit because, while also successfully conserving the original message’s meaning in the translation without exceeding the medium’s character limit, you must also choose the right terms to sell the product being marketed.

- Who is the intended recipient. In addition to all of the aforesaid, you must always be aware of who the intended recipient of the message is. This way you can adapt the tone and the terms used in the translation to catch their attention.

The limited number of characters we can use on Twitter may seem like a limitation, however a short message format allows you to share information very quickly. This is what distinguishes Twitter. Twitter users respond quickly to emerging information, and therefore, you cannot allow yourself to be out of date or to publish content that is not adapted to your audience.

These are some tips for achieving the most accurate translation possible. The best thing you can do, however, is to leave it to the professionals and steer well clear of machine translations or word-for-word translation. At SeproTec we have extensive experience with marketing translations. We know that it is not enough for messages to be understood – they also have to connect, as while targeting a given market we must adapt the communication strategy to the culture and customs of the target audience. That is why our team is backed by professional translators with expertise in different marketing disciplines.

By the way: are you following us on Twitter?

 

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SeproTec at DIA 2019 Global Annual Meeting!

marzo 14th, 2019 | Posted by admin in conferences | events | Life Sciences | Localización | SeproTec | Traducción - (Comentarios desactivados)

Sharing views and expertise with industry leaders, meeting 6,000+ life sciences professionals, networking… This is what awaits SeproTec Team at DIA 2019 Global Annual Meeting in San Diego, June 23-27. We will be exhibiting at booth #621.

This meeting is a must-attend for all life science professionals around the globe. Stay tuned for more info!

 

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