SeproTec Multilingual Solutions, is sponsor and exhibiting at the LocWorld34 Barcelona conference in Booth 103-104. The conference, produced by MultiLingual Computing, Inc. and The Localization Institute, will be held June 14-16 at Palau de Congressos de Catalunya Barcelona. The exhibit hall will be open June 15 from 8:00 am – 5:15 pm and June 16, from 8:30 am – 4:45 pm.

The conference, which features six concurrent tracks with nine topic areas, has a special focus on continuous delivery.

LocWorld brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Electronic Arts, GetYourGuide, Google, Hewlett-Packard, IBM, Intuit, King, LinkedIn Microsoft, Shutterstock, Tableau Software, The Nielson Company Inc. and many others. More than 600 global business executives from 45 countries are expected to attend.

Swedish journalist, author and digital futurist Andreas Ekström will deliver the keynote – “The Big Five and the Digital Revolution.” Ekström wrote a bestselling book about Google and has since been a leading commentator on all things digital around the world.

The preconference day will include round tables on sales and marketing, life sciences business and game localization. There will also be an initiative on developing talent, hacking the localization thinking into startups, project management and several more sessions.

Attendees may choose from nine topic areas during the main conference program: Advanced Localization Management, Community, Content Management, Core Competencies, Global Business, Inside Track, TAUS, Technical and Unconference.

This conference also presents an opportunity for executives and managers to review the best products and services in the exhibit hall.

Desktop Publishing (DTP)

enero 20th, 2017 | Posted by admin in Localización | Traducción - (0 Comments)

In a world where digital art and virtual life are becoming increasingly important, keeping up-to-date in terms of technical knowledge is vital. At SeproTec we are well aware of this and work with all kinds of digital files. Our layout technicians are qualified professionals well-versed in the use of popular programs such as Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Flash, Adobe Framemaker, QuarkXpress, Autocad, and so on. They also possess the initiative and the inquisitive nature needed to take on the challenges that new designs and programs put in their path.

Our team of project managers and design professionals are trained to apply and use translation memories in the different translation projects involving these file formats. They thus help maintain consistency within the text and throughout the entire project with regular updates. The use of layout software and translation memories enables us to achieve a high-quality final product, with a professional design matching the original and adapted to the real needs of the target market.

The outcome of this process is a file that is identical to the original in its layout and content, but translated and localized to the language and culture requested by the client.

What is transcreation?

noviembre 17th, 2016 | Posted by admin in Localización | Traducción - (0 Comments)

 

Marketing and communication are disciplines that require more than just a basic translation service. When targeting a given market we must adapt the communication strategy to the culture and customs of the target audience. At SeproTec we know that it is not enough for messages to be understood – they also have to connect. Communication focuses on emotion and sentiment. That is why our team is backed by translators with expertise in different marketing disciplines.

Transcreation is a creative translation process in which the quality of the message is paramount, as is the effectiveness in reaching the target audience. SeproTec’s pioneering transcreation service involves translators, proofreaders, testers, creators and marketing and communication experts working together. This service is indispensable for reaching any market.

As part of its goal of supporting and integrating the most innovative initiatives within its sector, SeproTec has shown its support for the LocWorld organisation by agreeing to be a GOLD sponsor of its Montral event. Under this agreement, the Company will also participate by sponsoring other specific actions, such as the provision of corporate bags for all those attending.

The event, which will be held at the Hotel Bonaventure Montreal from 26 to 28 October 2016, will not be the first LocWorld sponsored by SeproTec. However, it will be the second in which it participates as a GOLD sponsor. This new undertaking, which is part of the Company’s international expansion plan, is intended to contribute to the development of a solid and enriching project for the Localization sector.

Juan Julián León, CEO of SeproTec and member of the LocWorld Berlin 2015 Committee feels: “This has become one of the most highly anticipated events in the sector. The most relevant matters regarding the present and future of Localisation and Internationalisation are discussed and debated during this event. SeproTec is proud to contribute and support the development of this long-term project, as we have been doing for the past five years”.

Our sponsoring of LocWorld Montreal 2016 confirms our Company’s commitment to all those initiatives which favour the growth and development of the sector and contribute to promoting and defending innovation and good practise in all of its activities.

Locworld Montreal 2016

septiembre 8th, 2016 | Posted by admin in Localización | SeproTec - (0 Comments)

Globalization is here to stay. We are living the age of the Internet, which is tearing down old boundaries. Roughly 72% of millennials prefer to search for information and make their purchases on the net rather than going to a traditional brick and mortar establishment. This means they are just one click away from buying anything, anywhere in the world. This global and digital environment that companies are striving to compete in internationally poses the following challenge: How do I design my internationalization campaign in the different markets?

The advantages of internationalization for small and medium enterprises are clear: competing in different markets and multiplying their number of clients. But how to reach those markets?

The two most frequent options for entering a new market are translating or localizing our messages and careful brand communication. Translation could be defined as the act of expressing something in one language that has already been expressed in another, while localization is the act of translating a message bearing in mind the customs, idiosyncrasies and culture of the target market.

Both options have their advantages. On the one hand, translation is a form of internationalization irrespective of cultural differences. It allows us to create or keep up an image as a global and uniform brand while at the same time boosting brand awareness beyond our own borders. Localization, on the other hand, consists in adapting the message to the target market taking cultural differences into account, making it more specific to the needs and preferences of local consumer groups.

As you can see, the concept of translation has gradually evolved according to the market’s needs and the effects of globalization. Translation is no longer mere linguistic transfer; it is progressing into a transcultural communication model and an intrinsic part of the internationalization process. Translation and localization are both key elements when it comes to accurately and coherently conveying a company’s philosophy and identity in the international marketplace. The aim of localization is to be seen as a friendly and appealing company in any country or market.

In this computerized world, translation and localization play a strategic role in any company’s international development. It is no longer a case of translating our website as if it were a mere showcase for our virtual store – we need to take important factors into account, such as making content locally relevant, considering SEO placement or the desired positioning in each of the markets we are approaching. Translation companies such as SeproTec offer much more than language guidance, they also analyze the international market and social and cultural trends in order to cause the greatest impact in each target market. We all know that by translating our website into English, Chinese and Spanish we can reach 60% of Internet users worldwide, but it is also important to localize content in order to hold a competitive position in every market, project a local, familiar image, and feature among the top results on the main Internet search engines.

A localization company like SeproTec is not just made up of linguists – we have a multi-disciplinary team comprised of localization engineers, programmers, desktop publishers, editors, analysts, and experts in internationalization and transcultural marketing. In view of the sector’s progress, a recent study published by the US Department of Labor stated that translation will be one of the strongest growth professions between 2016 and 2020.

Local or global strategies?

Our experience tells us that the best strategy is one that combines global and local. This means tackling an internationalization process by landing in local markets equipped with the cultural and social advantages of a local competitor.

Internationalization and digital transformation are the two greatest challenges for small and medium enterprises when it comes to growing in size and productivity, but they also represent two huge opportunities on a global market that demands relevance, knowledge and immediacy.

Of course, translation and localization are not the only factors to consider when preparing an internationalization strategy, but they should be acknowledged as key elements to guide, support and complement that strategy. Backed by a strategic partner like SeproTec Multilingual Solutions, the market knows no bounds.

As part of its goal of supporting and integrating the most innovative initiatives within its sector, SeproTec has shown its support for the LocWorld organisation by agreeing to be a GOLD sponsor of its Dublin event. Under this agreement, the Company will also participate by sponsoring other specific actions, such as the provision of corporate bags for all those attending.

The event, which will be held at the Dublin Convention Centre from 8 to 10 June 2016, will not be the first LocWorld sponsored by SeproTec. However, it will be the first in which it participates as a GOLD sponsor. This new undertaking, which is part of the Company’s international expansion plan, is intended to contribute to the development of a solid and enriching project for the Localization sector, which is now celebrating its 31st edition.

Juan Julián León, CEO of SeproTec and member of the LocWorld Berlin 2015 Committee feels: “This has become one of the most highly anticipated events in the sector. The most relevant matters regarding the present and future of Localisation and Internationalisation are discussed and debated during this event. SeproTec is proud to contribute and support the development of this long-term project, as we have been doing for the past five years”.

Our sponsoring of LocWorld Dublin 2016 confirms our Company’s commitment to all those initiatives which favour the growth and development of the sector and contribute to promoting and defending innovation and good practise in all of its activities.

En su objetivo por apoyar las iniciativas más innovadoras e integradoras del sector, SeproTec ha mostrado su apoyo a la organización del LocWorld con la firma del patrocinio ORO de su evento de Dublín, en el que, además, la compañía participa también patrocinando acciones específicas como la dotación de bolsas corporativas para todos los asistentes.

El evento, que tendrá lugar en el Convention Centre de Dublín durante los días 8 al 10 de junio de 2016, no será el primer LocWorld patrocinado por SeproTec, no obstante, si será el primero en contar con su apoyo como patrocinador ORO. Esta nueva acción, incluida dentro del plan de expansión internacional de la compañía, trata de contribuir al desarrollo de un proyecto sólido y enriquecedor para el sector de la Localización, y que ya se encuentra en su 31ª edición.

Para Juan Julián León, CEO de SeproTec y miembro del Comité de LocWorld Berlín 2015 “Este evento se ha convertido en uno de los más esperados del sector. En él se discuten y debaten los temas más relevantes del presente y el futuro de la Localización y la Internacionalización. Para SeproTec es un orgullo contribuir en su desarrollo, como ya hemos hecho desde hace más de 5 años, apoyando este proyecto con visión a largo plazo”.

El patrocinio de LocWorld Dublín 2016 confirma la apuesta de esta compañía por todas aquellas iniciativas que favorezcan el desarrollo del sector e impulsen y defiendan la innovación y buenas prácticas en el proceso de sus actividades.

Are we shooting ourselves in the foot? This is one question that many translation professionals still ask when we talk about machine translation. While at SeproTec we have been using it for several years now, it’s undeniable that it is now that the use of this technology is starting to become widespread in all fields, not just in ours. It is clear that technology marches forward, whether we like it or not, and the best thing we can do is adapt.

Indeed, it is now, only recently, that we are casting aside the old debate of “machine translation, yes or no?” and instead beginning a new debate: “machine translation yes, but how?”

The use of machine translation in our personal lives is now accepted. Yet, how should we use translation engines professionally?

Machine translation engines today do not provide perfect results, so when we want results similar to those of human translation we need postediting. That is where we professionals come in.

From a translation professional’s perspective, machine translation is just another tool in our arsenal to help us be more productive in our work. We can and should use it for support, just as we use glossaries or translation memories.

There is no reason that machine translation has to replace translators, although it may transform what kind of work we do. It is undeniable: we must adapt. Our profession is once again experiencing a major shift.

This is a shift similar to the one we experienced when we went from typewriters to computers, or from fax machines to e-mail. Not to mention the revolution when computer-assisted translation tools arrived on the scene. These advances caused translation to evolve substantially and transformed the way we work.

If all of these changes have helped us improve and adapt to our new environment, why not use machine translation to further broaden the array of possibilities before us while working? It is true that we have to change again, relearn things and work a bit differently than the way to which we’ve become accustomed.

Let’s think about this positively, though: this is an advance, a new challenge in our professional careers, a new way of working that is taking us out of our comfort zone to make us better professionals.

Change is scary, that much is certain, and it is hard, too; but what about the satisfaction of successfully adapting?

So let’s check out the advice for facing the changes in our Production Department and see machine translation for what it is: a new tool.

María Illescas

Project Manager

¿Nos estamos tirando piedras sobre nuestro propio tejado? Esta es una pregunta que todavía muchos profesionales de la traducción plantean cuando hablamos de traducción automática. Aunque en SeproTec la utilizamos desde hace ya varios años, es innegable que es ahora cuando está generalizándose el uso de esta tecnología en todos los ámbitos y no sólo en nuestro sector. Es evidente que la tecnología avanza, queramos o no, y es mejor adaptarnos a ella.

Efectivamente, es ahora, en los últimos tiempos, cuando estamos dejando a un lado la discusión: “traducción automática, sí/traducción automática, no”; y damos paso a un nuevo debate “traducción automática, sí, pero ¿cómo?”.

El uso de la traducción automática en el ámbito personal está asumido. Pero, ¿cómo debemos usar los motores de traducción en el terreno profesional?

Hoy por hoy, el resultado de un motor de traducción automática no es perfecto y, cuando buscamos un resultado similar al de una traducción humana, entonces es necesaria una posedición, que es donde intervenimos los profesionales.

Y es que, desde la perspectiva del profesional de la traducción, la traducción automática es una herramienta más a nuestro servicio que consigue ayudarnos a ser más productivos en nuestro trabajo. Podemos y debemos usarla como un elemento más de apoyo, al igual que hacemos con los glosarios o las memorias de traducción.

Sin embargo, la traducción automática no tiene por qué sustituir a los traductores, aunque sí puede hacer que nuestra labor sea diferente. Tenemos que adaptarnos, es innegable: nuestra profesión vuelve a experimentar un cambio crucial.

Un cambio muy similar al que vivimos cuando pasamos de la máquina de escribir al ordenador o del fax al correo electrónico. Ya no digamos el cambio que se produjo con la aparición de las herramientas de traducción asistida. Estos progresos supusieron una evolución sustancial de la labor de traducción y un cambio en nuestra forma de trabajar.

Entonces, si todos los cambios nos han hecho mejorar y adaptarnos al nuevo entorno, ¿por qué no usar la traducción automática para tener un mayor abanico de posibilidades de trabajo frente a nosotros? Es verdad nos toca cambiar otra vez, aprender de nuevo y trabajar de una forma un poco diferente a como lo hacíamos hasta ahora.

Pensemos en positivo: es un avance, un nuevo reto en nuestras carreras profesionales, una nueva forma de trabajo que nos saca de nuestra zona de confort para hacernos mejores profesionales.

Los cambios dan miedo, eso es algo indudable, y nos cuestan mucho, también es verdad, pero, ¿y la satisfacción de conseguir adaptarnos?

Venga, echemos un vistazo a los consejos para afrontar los cambios de nuestro departamento de Producción y veamos la traducción automática como lo que es: una nueva herramienta.

María Illescas

Project Manager