SeproTec Translator of the Month: August 2018

septiembre 27th, 2018 | Posted by admin in International | SeproTec | Traducción - (Comentarios desactivados)

Let us announce the eleventh winner of the Translator of the Month action at SeproTec!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

In this ocassion we would like you to meet Virginia Santos, our translator and a real polyglot! Have a cup of tea and take a moment to read this very interesting interview!


What do you start your work day with?

Unless I have an urgent project that must be finished or is due that same day, my working day starts with, I must admit, a certain amount of laziness and self-reproach: “I am getting up far too late again! This is because I went to bed too late once more! I’m hopeless… and it took me one hour to eat breakfast!” … Then I start to approach the work with caution: I turn on the computer, and I look for some song, some information that I’m interested in… until it comes to a point where I tell myself “enough of this idleness!!!” And at that point I start to work with full focus, to the point where I can spend many hours translating without realizing it.

When did you realize you wanted to pursue a career in translation?

Actually…never. I have always been, as far as I can remember, very excited about languages, and was heading in that direction in a natural way, without giving it much thought . In addition to that, this job fitted in perfectly with my lifestyle: it allowed me not only to work with languages all the time, but also to travel abroad with scholarships to continue studying them and to attend courses on many other subjects with freedom of schedules… Every day I thank Heaven for all the good things that this job brings me.

Virginia, you translate into Spanish from Bulgarian, Croatian, Czech, English, German, Polish, Russian, Serbian, Slovak and Ukrainian. How did you become so interested (and proficient) in all these languages?

It’s impossible to answer this question in a few lines…

My interest for languages goes back to the time when, under circumstances which would take me too long to explain,  suddenly something “clicked” inside of me and I understood that languages are like mathematics (which I loved): absolutely logical, perfect, everything they are and happens to them has a reason for being and needs to happen; and that, each language, in its own way, is beautiful, they are all beautiful , insurmountable, boundless. They are like doors to the infinite, perfect and complete forms of seeing and interpreting the world…This wonder of the phenomenon (I would almost say “miracle”) of language and of each language in particular, has reaffirmed and strengthened itself with each new language I have studied, including the Slavic languages.

In the case of the Slavic languages, what fascinates me particularly about them is the etymology of the words: the concepts are very clear and very structured. There is so much order and logic in them that I have been able to encompass with relative ease, not only the whole Slavic branch, but through them I have come to better understand Latin (the construction of which is very clean, perfect, very similar to that of the Slavic languages) and as a consequence I have been acquiring a deeper understanding of Castilian, which is my own language. That is, thanks to the Slavic languages I have come to understand myself better and I have realized how my mother tongue reflects my own construction of the world.

The Slavic world also fascinates me because of the enormous richness of realities that it embraces: several continents, many and very diverse climates, numerous geographical regions (north, south, east, west), diverse religions, very different political systems, even various alphabets… It is a grandiose world. At a more personal level, I owe very much to this Slavic world: specifically to many flesh and bone Slavic people and to many experiences lived in those countries that have shaped me and are an intimate part of me.

And as far as proficiency… it is relatively simple. If you love what you do because it makes your life richer every day and if you add to that a personality (my own) that is perfectionist by nature (for better or for worse) and a dedication of time and effort which is almost unreasonable… it is inevitable to acquire proficiency!

If you hadn’t become a translator, then what do you think you would have done?

I wouldn’t know what to answer. There are many jobs that I like and that I am very strongly attracted to, but the truth is that I have found them because of my job as a translator. Translation takes me into many worlds and allows me, as well, to continuously study new things about other subjects that I am interested in.

Concurrently with my job, I have been trained in foot reflexology, pedagogy, body theology and many other things, with which I would like to work. When I now think about professions I like, I think that I would very much like to work as a childhood teacher or with babies, as a language teacher at university or as a foot reflexologist; and, of course I intend to keep on studying because there are many other topics that I am interested in and that I would like to investigate.

There is another job which I hold sacred and that I respect more than any other and it is the job of the home-maker. The real home-maker, the one who “makes a home”, who creates the warmth and the excellence in the quotidian “small big things”. I dream of that job because I believe that if more intelligent women dedicated themselves to the task, this work alone, would restore, in today´s world, the humanity and the warmth that it so direly needs.

What do you most enjoy about working with SeproTec?

Many things. In the first place, the people of the team are wonderful. It is super pleasant to work with them; they take into account my circumstances, and they try to adapt the conditions of the project at hand to fit my needs. In the second place, there is a consistency in our collaboration and in the genre of projects, that allows me to work with a lot of systematicity and order. In the third place, I can see that SeproTec is a very serious and responsible company in administrative and tax matters, etc. And last, but not least, I am especially fond of SeproTec because it was the first company to offer me the opportunity to work as a translator at the moment when I had just obtained my degree and had yet a lot to learn. That opportunity meant a lot to me in many areas of my life, it opened many doors and ways, and it is something for which I am exceedingly grateful.

What do you think are the greatest challenges for the translation industry nowadays?

If the challenge is for the translation industry, then the challenge for any industry is always to be more efficient, to make more money… On the other hand, if the challenge is for translation, as a human activity, or for the translators as its architects, I would say that the challenges we face are several:

1. To be able to take advantage of computer-assisted translation tools without dehumanising ourselves, without acting like machines, without killing the language, impoverishing it with clichés and subjecting it to a deadly and vulgar globalization. We must take advantage of all the benefits of technical advances, without falling into mechanicism. We should be able to save the soul of the language: it would not help us to look for greater efficiency and profit, if we were to lose the nuances and subtleties that only a sensitive an educated human being can grasp.

2. To understand that knowledge or competence do not necessarily go hand in hand with degrees or formal qualifications. The obsession for qualification certificates and degrees and the fear of “professional intrusion” impoverish the world, in my opinion, and may be the enemies of things well done. It is undeniable that in the field of translation there are many competent translators that may be initially trained as doctors or engineers etc. It would be absurd to close the doors to them. It is also be the case that university careers in Spain do note even cover all the existing demands of translation. Do we have, for example, schools that train translators from Turkish, Wolof or Quechua? And, nevertheless, the translations from those languages may be needed. I think that reality should govern over formal qualifications, and that the work should be done by whoever does it well, independently of the degrees that that person has or doesn´t have. Socrates did not need to have a degree in Philosophy from the University of Athens to be founder of Philosophy itself… In a world that searches for truth, it is the individual who creates the qualification, and not the other way around.

3. Everybody who speaks, but especially linguists and translators have the responsibility of looking after the language, nowadays exposed to a type of violence to suit specific ideologies and an attempt to manipulate it into a mediocre version of itself; and this is, I believe, happening everywhere. This responsibility compels us to act firmly to maintain its logic, its clarity, its rigour and its Beauty, even when that implies our effective opposition to the clumsy, toxic and chaotic innovations of the Royal Academy of the Spanish Language.

Thank you so much, Virginia! Enjoy your SeproTec hoodie :)


As part of its goal of supporting and integrating the most innovative initiatives within its sector, SeproTec has shown its support for the LocWorld organisation by agreeing to be a corporate bag sponsor of its 2018 events in Europe and the States.

The autumn event will be held at the Bell Harbor International Conference Center in Seattle from 17 till 19 October 2018 and SeproTec will be exhibiting at booth #215.











Our sponsoring of LocWorld Seattle 2018 confirms our Company’s commitment to all those initiatives which favour the growth and development of the sector and contribute to promoting and defending innovation and good practise in all of its activities.

We can’t wait!

SeproTec Translator of the Month: July 2018

agosto 22nd, 2018 | Posted by admin in Blog | SeproTec - (Comentarios desactivados)

Let us announce the tenth winner of the Translator of the Month action at SeproTec!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

In this ocassion we would like you to meet Violet Long, a well-know professional of this house, that has been accompanying us for over a decade.


What do you start your work day with?

My work day starts with a glass of orange juice and reviewing my Excel spreadsheet of projects, which are ordered by due date.  Then I check my e-mail to see what new offers have come in.

When did you realize you wanted to pursue a career in translation?

I actually fell back into translation after spending over 20 years of teaching English as a Foreign Language and linguistics.  (My first degree was in translation and interpreting, Spanish and French.)   I was ‘burned out’ by teaching and translation is a great way to put together my language skills and my years of correcting student papers in fractured English!

If you hadn’t become a translator, what do you think you would have done?

I can’t imagine doing anything but translating now.  In the past it was not my first choice, I opted for teaching, but now it offers me the possibility of working from home, working as much as I want (which is usually too much!) while earning more money than I ever made as a teacher and learning about a multitude of subjects, from serious science to the most frivolous fashion.

After more than 10 years of collaboration, what do you most enjoy about working with SeproTec?

I enjoy working with Seprotec because, first of all, the project managers are all very friendly and helpful. Some I have been working with for over 10 years and they are like old friends, even though I have never met them face to face. Secondly, the company is very professional: the projects are well organized; if there are complaints over a translation, I have the opportunity to defend my wording; invoices are paid on time…

What do you think are the greatest challenges for the translation industry today?

The greatest challenge for the industry, from a translator’s point of view, is keeping up with the technology.  At the same time, technology is a double-edged sword.  On the positive side, having a fast, reliable computer, a fast connection for handling big files, and software that makes the translation process easier, plus, of course, that infinite source of knowledge, the Internet, are a boon to all translators.  However, on the negative side, the use of automatic translation can lead to stilted, unnatural translations that take more time to review than they would to translate from scratch, and the Internet is also full of misleading articles that are themselves bad translations!    Also, investing in the latest technology is expensive and can even be counter-productive, e.g., if the client has not invested in the latest version and there is no backward compatibility.

What is your life motto?

My motto is “Patience et longueur du temps font plus que force ni rage” (Patience and length of time do more than force and rage – La Fontaine).  It reminds me to take a deep breath when I get upset and frustrated as staying calm makes it much easier to find a solution to any problem.   I read this quote first at school in French class, in a La Fontaine fable, and it has been my motto ever since.


Thank you Violet from SeproTec’s team.  Enjoy you hoodie!


SeproTec Translator of the Month: June 2018

agosto 6th, 2018 | Posted by admin in Blog | Localización | SeproTec | Traducción - (Comentarios desactivados)


Let us announce the ninth winner of the Translator of the Month action at SeproTec!

We have launched the initiative back in September 2017 and this is a way to say Thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.


Meet Sandrine Harris! Sandrine was so kind to answer our questions – so here we go!

What do you start your work day with?

I always start my day with a cup of tea while going through my e-mails and checking my planning for the day.

When did you realize you wanted to pursue translation career?

I became a translator 20 years ago when I moved from England to Reims, France to follow my husband. At the time I was a R&D Manager for a cosmetic company but if I wanted to get a similar job, I would have had to travel over 2 hours as the companies were located in Paris so I did not consider this option having a young child. By chance, I came across a job advertisement looking for a freelance FR-EN patent translator in Chemistry. My scientific background fitted their requirements and it all started from there.

If you wouldn´t have become a translator, then what would you do?

I probably would still be a R&D Manager in a chemistry company and as a consequence not spending too much time with my family.

What do you enjoy about working with SeproTec?

I like all the team members I have worked with so far. Everybody is very nice, so polite, supportive and proactive. SeproTec recognize the good work done and it is great to be rewarded.

 What do you think are the greatest challenges of the translation industry nowadays?

I think the biggest challenges are to be better than machine translation tools that have been improving at a fast rate over the last 5 years. To do so, the translator must be fast, reliable, very accurate and provide perfect and high quality translations.

What is your favourite book?

It’s a recent French book and I do not think it has been translated so far: “Juste avant le Bonheur” by Agnès Ledig. I love her style and the positive message she conveyed despite such tragic events.


Thank you, Sandrine, and enjoy your SeproTec hoodie! It’s a real pleasure to work with you :)


SeproTec Translator of the Month: May 2018

junio 25th, 2018 | Posted by admin in Blog | SeproTec | Traducción - (Comentarios desactivados)

Let us announce the eight winner of the Translator of the Month action at SeproTec!

We have launched the initiative back in September 2017 and this is a way to say Thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

Meet Raffaele Tutino, our May Translator of the Month and read our interview with him.

What do you start your work day with?

Usually I start the day checking the news that I can easily find through social apps on my mobile phone, like Twitter and LinkedIn, then I check my email.


When did you realize you wanted to pursue translation career?

After a degree in Foreign Languages and Literature, I attended a master’s degree in Software Localization. During this course I understood that I wanted to become a translator.


If you wouldn´t have become a translator, then what would you do?

Maybe a University researcher in French literature. Fortunately, apart from being a freelance translator, currently I’m also working as a professor at University but in Translation subjects.


What do you enjoy about working with SeproTec?

The project managers are very nice, flexible and they always understand  my needs.


What do you think are the greatest challenges of the translation industry nowadays?

I think it’s important to know how to cope with the ever-changing needs of the translation industry. Translators must adapt to new requirements and trends and they always must stay up-to-date on what’s happening in the industry. Ongoing training, fexibility and ability to adapt are key factors to success.


What is your favourite book?

“Zeno’s conscience”, by Italian author Italo Svevo.


Grazie, Raffaele! It’s a pleasure to work with you! Hope you’ll enjoy your SeproTec hoodie :)

7 mitos de la traducción

mayo 23rd, 2018 | Posted by admin in SeproTec | Traducción - (Comentarios desactivados)

Existen muchos mitos en lo que se refiere a los trabajos de traducción profesional. Por ese motivo, hoy queremos hablaros de los 7 mitos de la traducción que aun se siguen escuchando en el sector:

Mitos de la traducción: ¿Has oído alguno más? Seguro que muchos más

Mitos de la traducción: ¿Has oído alguno más? Seguro que muchos más

1. Yo no necesito un traductor profesional

Es habitual que algunas empresas consideren que no necesitan un traductor profesional porque su contenido no va a ser leído por personas nativas del idioma al que se pretende traducir. Se trata claramente de un mito, ya que, de ser así realmente, lo que no necesitan es la traducción. Si tienen la necesidad de mostrar un texto en otro idioma, es mejor recurrir a traductores profesionales y, preferentemente, especializados en el tema que se va a tratar.

2. La calidad de una traducción se comprueba haciendo la traducción inversa

Pensar que la calidad de una traducción se puede comprobar haciendo que un segundo traductor realice una traducción inversa es todo un mito.

Una buena traducción incluye pequeñas adaptaciones, matices que introduce el traductor al redactar en la lengua de destino y que conforman una adaptación necesaria para que el lector no se dé cuenta de que está leyendo un texto traducido y para que, por lo tanto, parezca escrito inicialmente en ese idioma meta.

Paradójicamente, cuanto peor sea la traducción —aquella en la que se traduce de forma literal el contenido origen—, más probable resultará que se acerque en gran medida al texto original cuando se realice una traducción inversa.

3. Los traductores solo se basan en herramientas online para entregar su trabajo

¿Quién sigue hoy en día haciendo presentaciones en acetatos? Pues esto es lo mismo. Si bien es cierto que los traductores profesionales utilizan herramientas tecnológicas que facilitan su trabajo, optimizan su tiempo y aseguran una mayor coherencia de las traducciones, estas herramientas son eso, herramientas, y vienen a complementar su conocimiento del idioma de origen y destino, su experiencia y su conocimiento del ámbito de especialidad de la traducción.

4. La traducción profesional solo sirve para contratos y documentos legales

Por supuesto que sirve para este tipo de trabajos, ¡claro que sí! Pero también se requiere en textos para una página web, para traducir catálogos, software, videojuegos, libros, revistas e incluso para traducir presentaciones y dosieres para misiones comerciales inversas. Es más, los documentos legales y contratos representan una ínfima fracción de los contenidos que se traducen hoy en día.

5. Cualquier intérprete puede denominarse traductor jurado

Un intérprete o traductor profesional se denomina así porque cuenta con la capacitación y experiencia suficientes para ser considerado como tal; es decir, porque se ha formado para traducir y desempeña activamente la profesión. Adicionalmente, para ejercer como traductor jurado es necesario superar unas pruebas específicas organizadas por el ministerio competente en cada país.

6. Cualquiera que hable el idioma al que se desea traducir un documento puede considerarse traductor

Cada idioma contiene una gran cantidad de palabras: palabras en desuso, palabras nuevas que se incorporan al diccionario, terminología técnica, vocablos que se usan en determinadas zonas geográficas… Dominar, con todas sus letras, todo el vocabulario es una tarea harto complicada. Chapurrear un idioma es una cosa y dominarlo, otra muy distinta, y más a la hora de escribirlo. No en vano, los traductores profesionales son lingüistas.

7. Los clientes siempre esperan la máxima calidad en cada traducción

¿Conocéis el refrán “Para gustos, los colores”? Fácilmente puede aplicarse a las expectativas de los clientes: dependiendo del contexto para el que necesiten la traducción, priorizan la calidad o la rapidez del servicio. Esto no significa que un cliente acepte una mala traducción a cambio de que esta se le entregue rápidamente, y es aquí precisamente donde entra en juego la especialización de los traductores. Por ejemplo, un abogado espera una traducción que evite ambigüedades y que incluya la terminología legal apropiada; sin embargo, un fabricante de dispositivos electrónicos incluye dentro de su concepto de calidad la fácil comprensión de los textos más técnicos.


De los 7 mitos de la traducción que se han señalado, este es el que más nos gusta, por la gran controversia que genera.  En SeproTec, nos esforzamos cada día por personalizar al máximo los servicios que ofrecemos a nuestros clientes, precisamente para que, cuando recibas cada proyecto, este cumpla exactamente con tus expectativas.

SeproTec firma un acuerdo con el Club para la Internacionalización de la Pyme

mayo 21st, 2018 | Posted by admin in SeproTec - (Comentarios desactivados)

MADRID, España, mayo 2018 – SeproTec Multilingual Solutions y el Club para la Internacionalización de la Pyme firman un acuerdo de colaboración para la prestación de servicios de traducción y asesoramiento lingüístico a todos los socios del Club.

SeproTec entra así en el círculo de empresas especializadas en apoyar la internacionalización de las Pymes afiliadas al Club, ayudándoles en sus planes de expansión internacional y atendiendo sus necesidades lingüísticas.  El acuerdo engloba, además de la traducción de documentos, la localización de software y páginas web, proyectos de interpretación de conferencia (simultánea, consecutiva, susurro, etc) e interpretación telefónica, servicios complementarios como la edición, revisión, posedición y maquetación de textos , así como un servicio de asesoramiento lingüístico de los contenidos de las Pymes.

SeproTec y el Club Inter Pyme firman un acuerdo de colaboración

El Club Inter Pyme ha elegido a SeproTec valorando su experiencia internacional, su cartera tanto de idiomas como de servicios, su capacidad para ofrecer los máximos niveles de calidad en los distintos campos de especialización, su capacidad productiva, integración tecnológica y solidez financiera, así como su posición de reconomiento y liderazgo en el sector a nivel global.

Además, los miembros del Club podrán contar con la experiencia de SeproSer Facility Management, empresa multiservicio perteneciente a GrupoSepro enfocada en la gestión eficaz de los servicios generales (limpieza mantenimiento, gestión documental  y servicios auxiliares)  de las empresas.


SeproTec Translator of the Month: April 2018

mayo 21st, 2018 | Posted by admin in SeproTec | Traducción - (Comentarios desactivados)

Let us announce the seventh winner of the Translator of the Month action at SeproTec!

We have launched the initiative back in September 2017 and this is a way to say Thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

Meet Richard Thompson, our April Translator of the Month and read our interview with him.


What do you start your work day with?

I often work quite late at night and generally unorthodox hours so I’m rather a slow starter in the mornings. I have a look at any SeproTec offers over a tea or coffee, and I also like to get any other things that need doing out of the way so I can concentrate on the translating.  Sometimes I play a bit of jazz or blues on the piano, which is my other passion, just to loosen me up – and then I get down to business.


Why have you decided to pursue translation career?

Having brought up bilingual kids – which was my only real ambition in life – I have always been fascinated by the art of translation. I loved to see how they translate effortlessly from a very early age, sometimes in a totally unexpected manner, but always conveying the meaning impeccably. It’s something I’ve tried to learn from.


If you could speak any foreign language, what would it be and why?

German. The few foreign languages I speak are kind of similar, so I know I would find the way it is structured interesting from a linguistic point of view. I also feel I am missing out on a whole culture, and some nice people too.


What do you enjoy about working with SeproTec?

A lot! In particular the flexibility very much suits my semi-retired lifestyle, although in fact I wish I’d started much earlier in life. As long as I have a laptop and an internet connection I can work anytime and anywhere in the world. The staff at SeproTec are very understanding when I have to turn jobs down – though I do try to be as helpful and cooperative as I can. They are also polite and appreciative which makes it all so much more pleasurable.


What do you think are the greatest challenges of the translation industry nowadays?

I think there’s marketing work to be done to combat the easy option of machine translations. Businesses should be reminded that quality translations right across their web pages can turn them into apparent multi-nationals rather than poor cousins struggling to get their message across. We also shouldn’t be shy to be whistleblowers, and encourage others to do so. Companies need to be told when poor translations are tarnishing their image.


What is your favourite book?

I recently read Time and Time Again by Ben Elton. Some of his other work is rather variable, but this one ticked all my boxes and I absolutely loved it.


Thanks, Richard! Working with you is a real pleasure. Enjoy your hoodie :)


SeproTec Translator of the Month: March 2018

abril 27th, 2018 | Posted by admin in SeproTec | Traducción - (Comentarios desactivados)

It’s hight time we announce the sixth winner of the Translator of the Month action at SeproTec.

As a way to say Thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success, we have launched the initiative at SeproTec in September 2017.

Meet Arcelino Monteiro, our March Translator of the Month and read our interview with him. :)

How do you find balance between work and private life?

Balance between work and private life is all about effective time management and knowing priorities and staying true to them. Overworking myself is something I avoid because I will not be able to perform at my very best and meet my clients’ expectations if I am sleep deprived, too stressed or burnt out. I make sure to set appropriate boundaries by keeping my private life and “leaving work at my office” as it can be tempting to mix both worlds at home. If I can dedicate myself 101% to my work, the same should be applied to my private life. Who else will live and cherish my own life but me? Being able to achieve a good balance between work and private life allows me to work and enjoy my life healthier, happier and less stressed.

When did you realise you wanted to pursue translation career and why?

Every one’s book starts with a blank page and mine was no exception. I began to write the very first word of my blank page when my grandmother first taught me how to write my full name and, later on, how to write and spell different words in Portuguese and English way before starting school. Looking back, I am sure this is what sparked my interest in languages. When I was attending middle and high school, some of my colleagues used to ask for my help with their homework and classroom exercises in language subjects. In some cases, I even found myself translating some of their homework written assignments from Portuguese into English in exchange for chewing gums and trading cards we used to collect. How funny and fun was that? It was in the eleventh grade I decided I had to pursue a languages-related career after consulting my parents and foreign languages teachers—I was driven by their encouragement and my passion for foreign languages. Why not make my living by combining work and pleasure? Being a professional translator is so enriching and fulfilling!

If you wouldn´t have become a translator, then what would you do?

That’s indeed a very interesting question! During my whole life journey, I imagined myself becoming many a LEGO designer/creator, a football player, an astronomer, a personal trainer and even a chess player. I’m really glad I had the wisdom to make the right decision, i.e., to do what I enjoy most and what I do best: painting the art of bridging worlds and people.

What do you enjoy about working with SeproTec?

Working on a daily-basis with SeproTec is really a joy! What I do enjoy most about working with them is undoubtedly working on their exciting projects and dealing with their amazing professional staff of dedicated employees from the Accounting, Vendor Management, and Project Management Departments, mainly from the latter one. The ones I had and still have the pleasure to work with are top-notch! I always appreciated their kindness, friendliness, and responsiveness—they are always there for you, just a click away or a call away, no matter how busy they are. Communication is always very clear and efficient – from the project assignment to its delivery – everything just flows perfectly and naturally just the way it should be. Their “team player” approach also deserves to be highlighted. The Translator of the Month Award initiative really reflects how the company treasures and cares about their dedicated professionals. I’m more than thrilled and honoured to be part of such amazing translation company!

What is your life motto?

In my cosy office, I have three vintage wooden frames, each displaying an inspiring message motivating me throughout my office days. These have so much meaning to me as they were given to me by my grandparents, parents, and siblings when I was finishing my translation degree; they became my translator’s life mottos. I really hope you feel inspired and motivated as I am!


Arcelino, thank you for this great interview. It’s realy a pleasure to work with you. Congratulations and enjoy your SeproTec hoodie :)


One of the keys to the Internet: translation for SEO

marzo 20th, 2018 | Posted by admin in Sepropíldoras | SeproTec | Traducción - (Comentarios desactivados)

The Internet has its own rules, but these days if you don’t appear on the web it’s as if you don’t exist, and that’s why companies are taking notice of every new requirement that’s needed to get them seen.
Good SEO allows us to have a more visible website that’s more accessible to those people who are looking for what you have to offer. Not addressing the factors that govern this positioning (translation of text, for instance) is like opening a shop in the middle of the desert, that is, it’s the same as having nothing at all.

Templates like those from WordPress for websites or blogs have their own add-ons to assist with these tasks, called plugins. Some of these even guide you through the process and show you everything you need to do to optimize your SEO.

Once you’ve improved your content, design or brand, however, what’s the key, the detail that makes the difference? Translation for SEO.

Keys to improving your SEO

Translating content not only helps you to widen your target market; it also improves the image of your business and helps to optimize your page’s SEO, thus improving your positioning.
Any self-respecting translation agency or company will tell you that positioning a website doesn’t just mean translating and formatting the text you see. It’s actually the back stage of a website that can penalize you most when a search engine rates your website if the work has not been done properly. Having text, keywords, tags, image descriptions, etc., in the target language will mean that search engines will index your website in searches carried out in that language.


Translating for SEO is an even more complex process when it comes to positioning a website because the work plan has to include validation of the keywords in the target language. Keywords can’t be chosen at random – they need to match what users search for on the net.


A basic work plan for SEO translation would be:


  1. SEO assessment of the client’s current website to identify areas for improvement for SEO optimization.
  2. Investigation and identification of keywords for each of the services offered by the company.
  3. Translation of keywords into the target language.
  4. Validation with the digital agency (in-house or client’s) of the keywords, according to Internet search terms used by customers.
  5. Coordination with the translator to ensure that the correct steps for implementing the keywords in the body of the text, titles, etc., are being taken.
  6. Coordination with the digital agency or localization team to ensure that the keywords are being used correctly in URLs, tags, meta-tags, image descriptions, etc.
  7. Loading the clients’ memories to guarantee the insertion of keywords in subsequent web updates.


Lastly, we recommend that you use a professional translation service to localize your website, particularly if you’re looking at SEO optimization, since, at the end of the day, we’re talking about your business, your lifeblood and your future. Any investment you make in translation optimized for SEO will be well worth it.


Companies like SeproTec have at their disposal a wide range of options for a task like this and can offer you a useful, professional service, optimized for the Internet, and capable of meeting all your expectations.