As a way to say Thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success, SeproTec has just launched a new initiative: Translator of the Month. The idea was born in September, the month in which we celebrate the International Translation Day. The main point is to choose a supplier that was highlighted for some reason: a superior quality of their work, the attitude, the key participation in a specific project or any other reason that we at SeproTec consider important.

The first winner of the Translator of the Month contest is María José Garibotto chosen by our Vendor Managers with a little help from the Project Managers.

Congratulations, María José!

And here are some Q&A’s that we’d like to share with you:

What do you start your day with?

I used to jump from my bed and check my emails even before washing my face; now I try to have breakfast with my 2-year old daughter and refrain from checking my emails every two minutes. I usually don’t succeed at all!

When did you realize you wanted to pursue translation career?

For me, choosing to study translation was just something that felt natural. I had been studying English since I was a child (my mom being an English teacher), I had attended a German school – also by chance – and I had been studying Italian for a while.

I soon realized that I had not only a passion for languages but also for translating. You may wonder what I like about spending hours in front of a text and “retyping” it in a different language, well, I like the fact that I can learn a lot about the language itself but also about other interesting subjects, whether medical, IT, marketing, tourism, sciences, travel…  

What in your opinion are the biggest challenges translation industry is facing nowadays?

As a freelancer, nowadays the competition is brutal. Even getting the opportunity to prove one’s work is very difficult. On the other hand, the translation industry is quite unknown for most people until they happen to need a translation. I call it a “ghost industry”. People have no idea on how important a good translation is or even that there is a translation industry. Having to explain a translation process to a client has been a great challenge lately.

What do you enjoy about working with SeproTec?

SeproTec has interesting projects. Their PMs are great and their communication is clear and precise. They are readily available to solve any issues. And last but not least, payments are on time! :-)

 What´s your favourite book?

I am afraid I don’t have one favourite book. I try to read books in their original language because I usually find myself looking for mistakes in the translations and imagining what the author tried to say and how the translator transcribed it. The shoemaker’s son always goes barefoot!

Thank you, María José, and congratulations once again! We hope you enjoy wearing the SeproTec hoodie :-)

 

Quedan pocos días para la celebración del II Foro Internacional del Español 2.0, que tendrá lugar en el pabellón 14 de IFEMA del 4 al 6 de octubre.

Jorge Melero López y Berta Fernández Ceballos, responsables de producción y localización en SeproTec Multilingual Solutions respectivamente, participarán en una mesa de debate sobre Cómo agilizan las tecnologías el proceso de traducción.  ¡Os esperamos el 5 de octubre, a las 10h en la Sala de Conferencias 14A17!

La mesa, coordinada por Antonio Moreno Sandoval, Director del Laboratorio de Lingüística Informática e Investigador Principal del grupo de investigación reconocido por la Universidad Autónoma de Madrid y moderada por Celia Rico Pérez, actual Directora del Área de Traducción y Periodismo en la Universidad Europea de Madrid, contará como ponentes con las intervenciones de:

  • Juan José Arevalillo Doval, Director Gerente en Hermes Traducciones y Servicios Lingüísticos
  • José Blanco Pérez, Director Ejecutivo en the localization department S.L.
  • Jorge Melero López, Responsable de Producción para Europa en SeproTec Multilingual Solutions
  • Berta Fernández Ceballos, Responsable Global de Localización en SeproTec Multilingual Solutions

Os recordamos que es necesario inscribirse a través de IFEMA para obtener el pase de visitante profesional de FIE que da acceso gratuito durante los tres días del evento, es necesario introducir el siguiente código durante el proceso.  CÓDIGO: LI170000309KF

Para registrarte en IFEMA pulsa aquí

Podéis consultar la última versión del programa de actividades en el siguiente enlace:

Programa de Actividades FIE 2.0

 

¡No faltéis!

 

 

Translations into and from Asian languages

Economic and cultural relations with Asian countries have exploded in recent years, a logical result of the growth experienced by that part of the world, which concentrates half the planet’s population and accounts for 25% of its Gross Domestic Product. Consequently, interest in Asian languages and their translation has grown remarkably.

This means that some services –which at other times may have been considered secondary– have now become essential. This is the case of professional translation services of languages in the Asia-Pacific area, focused on economic activities and their derivatives: contracts, legal documents, interpretation at events and meetings, and so on. These services require a very high degree of qualification.

Intellectual Property Rights are a major concern for Western companies marketing their products in Asia, especially when they are strategically directed at China, where counterfeiters are having a field day. Because they are increasing their efficiency and expanding their spread in the markets, counterfeiters can be a serious threat to any company’s projects in China.
The protection of intellectual property in, say, China is a long-haul road.

Chinese problems regarding Intellectual Property Rights should not hold potential investors back, as international pressure is forcing the central government to start taking this issue seriously, and periodically review the legal status of these rights. So appropriate measures are not only possible, but must be taken to protect patents and trademarks in Asia.

The complexity of Asian languages

Commercial document translation services require multidisciplinary teams that are capable of combining their experience and knowledge to benefit clients who cannot afford uncertainties or misinterpretations. This is the case of SeproTec , which has extensive experience in combining the skills of translators, proofreaders, linguists, engineers and lawyers.

The quality requirements of the process cover the translation of documents related to processing intellectual property rights and patents. A result of the internationalization of the economy, this is one of the fastest growing activities on a global scale. And, in turn, it is a particularly difficult service to provide in Asian languages.

This class of services includes the filing and validation of patents; translation of trademarks and documentation on industrial designs; translation of litigation documents when patents are infringed, and the drafting and translation of intellectual property documents.

Processing patents abroad is difficult, and not only because of the regulations are different. It also implies the need to interpret legal documents drafted in other languages and to draft new procedures. This highly complex process is subject to error.

Specifically, Asian languages are an added difficulty , as confirmed by a Steinbeis Transfer Institute study, according to which the highest percentage of error in the processing of patent and intellectual property documents occurs when processing paperwork in the Asia-Pacific countries. This is not irrelevant; its economic effects are far reaching.

Specialized Translation

It should be understood that the longer a procedure for registering a patent, the greater the risk of a patent being infringed; meanwhile the industrial and intellectual property of the company is unprotected. Translation service providers therefore must be highly efficient, fast and knowledgeable of the location and each country’s precise procedures and bureaucracy.

Having a tried and trusted translation service in the Asia-Pacific area, one with experience in dealing with the administrations of China, Japan, South Korea, Indonesia, the Philippines and other economic powers of the area, is a key to success. Especially when addressing Intellectual Property procedures. In SeproTec we guarantee maximum reliability.

Traducción en lenguas asiáticas

Las relaciones económicas y culturales con los diferentes países de Asia se han disparado en los últimos años, como resultado lógico del crecimiento que experimenta esa zona del mundo, donde se concentra en la actualidad la mitad de la población del planeta y el 25 % del Producto Interior Bruto. Como consecuencia, la atención a los lenguajes asiáticos y su traducción ha crecido notablemente.

Esta evidencia convierte en necesarios algunos servicios que en otras épocas podían ser considerados como secundarios. Es el caso de los servicios de traducción profesional para idiomas del área Asia-Pacífico, enfocados en actividades económicas y sus derivadas: contratos, documentos legales, interpretación en eventos y reuniones, etcétera. Se trata de servicios que exigen una altísima cualificación.

Los Derechos de Propiedad Intelectual son una importante preocupación para empresas occidentales que comercializan sus productos en Asia, especialmente cuando estratégicamente se dirigen a China, donde los falsificadores hacen su agosto. Estos pueden plantear serios problemas para los proyectos en China de cualquier empresa, ya que cada día son más eficientes y amplían su capilaridad en los mercados.

La protección de la propiedad intelectual en China, por ejemplo, es un camino de largo recorrido.

Los problemas chinos con respecto a los Derechos de Propiedad Intelectual no deberían frenar a un inversor potencial, ya que el gobierno central comienza a tomarse en serio este tema, gracias a la presión internacional, y está revisando de forma periódica el régimen legal de estos derechos. No solo se puede, sino que se deben tomar las medidas apropiadas para proteger las patentes y marcas en Asia.

La complejidad de los lenguajes asiáticos

Los servicios de traducción de documentos comerciales exigen la configuración de equipos multidisciplinares, capaces, por tanto, de conjugar su experiencia y conocimiento en beneficio de clientes que no se pueden permitir incertidumbres ni errores de interpretación. Es el caso de SeproTec, con experiencia en conjugar las habilidades de traductores, correctores, lingüistas, ingenieros y abogados.

La exigencia de calidad en el proceso contempla la traducción de documentos destinados al trámite de derechos de propiedad intelectual y patentes. Se trata de una de las actividades con mayor margen de crecimiento a escala global como resultado de la internacionalización de la economía. Y se trata, a su vez, de un servicio particularmente dificultoso en los idiomas asiáticos.

Esta clase de servicios incluye la presentación y validación de patentes; la traducción de marcas registradas y documentación de diseños industriales; la traducción de documentos para litigios en caso de infracciones sobre patentes; y la redacción y traducción de documentos sobre propiedad intelectual.

La tramitación de patentes en el extranjero es un proceso de gran dificultad, y no solo por la existencia de normativa diferente. También supone la necesidad de interpretar documentos legales redactados en otros idiomas y redactar trámites nuevos. Este proceso está sometido al riesgo del error por su alta complejidad.

En particular, los idiomas asiáticos suponen una dificultad añadida, tal y como confirma un estudio realizado por el Steinbeis Transfer Institute, según el cual, el mayor porcentaje de error en la tramitación de documentos de patentes y propiedad intelectual se produce a la hora de afrontar trámites en los países de Asia-Pacífico. No es un hecho inocuo, porque su repercusión económica es muy elevada.

Traducción especializada

Hay que entender que cuanto más duran los trámites para el registro de una patente, mayores son los riesgos de infracción sobre la misma, de modo que la propiedad industrial e intelectual de la empresa se ve desprotegida. Los servicios de traducción exigen, por tanto, un alto grado de eficiencia, rapidez y conocimiento del lugar, tanto de los trámites precisos como de la burocracia de cada país.

Contar con un servicio de traducción contrastado en el área Asia-Pacífico, con experiencia en trámites ante las administraciones de China, Japón, Corea del Sur, Indonesia, Filipinas y otras potencias económicas de la zona, es un paso fundamental para el éxito. Sobre todo si abordamos procedimientos de propiedad intelectual. En SeproTec nos encargamos de garantizarte la máxima fiabilidad.

Quality is communication and measurement

We are all aware that clients have different needs. The MT Department at SeproTec uses a measurement tool from TAUS, DQF, to deliver the right quality to our clients. This is how we reach client satisfaction.

At the TAUS Industry Leaders Forum, to be held in Girona next week, our MT Department will be setting the stage for the round table about Normalizing Quality Management.  Panelist will show the way they have integrated DQF in their CAT tools, their experience using DQF and also we will learn about the implementation of Quality standards in the industry.

It is a great opportunity to meet colleagues from the industry and share our different experiences on using DQF and some other quality measure tools.

See you in Girona!

 

Last January 30 and February 23 we had the chance to participate in two TAUS events.

The first was a round table in Vienna where we debated a variety of translation industry issues alongside other top professionals. At the round table, we were able to briefly share our experience and work methods for ensuring the quality of our machine translation and post-editing language services.

The second was a web seminar entitled “Quality is communication”. In the seminar, we went into detail about how we at SeproTec handle machine translation services, with and without post-editing, advising our customers on the best option for them based on their needs.

When we speak of machine translation services with or without post-editing what we are really talking about is different levels of quality. This is why it is essential to have good communication with our customers to ensure that they receive the product they need.

Quality is communication.

This is a statement that must always be at the forefront, especially with machine translation services, because, although these services have been around for quite some time now, only in the last few years has demand for them really taken off.

While machine translation is now commonplace in our day-to-day, it continues to be a great unknown and there are still some misgivings about it. This is why for us:

Quality is communication with the customer to establish their needs from the outset, so that we all know what the expectations are for the finished product and how to provide the advice that will ensure the customer gets the service they require. In our case, this means stand-alone machine translation, machine translation with fast post-editing, or machine translation with full post-editing.

Quality is internal communication: between teams (project managers, localizers and the machine translation team, among others), and with our partners, so that everyone knows exactly what product they must deliver, and what is expected of their work.

Thus, communication is and will continue to be essential. Whereas the machine translation engine is a work tool that we must develop and constantly improve, communication is the channel that makes it possible for all aspects of the collaboration between people, customers, managers and providers to be fruitful.

Machine Translation Department

 

Evento: Desayuno AERCE (Asociación Española de Profesionales de Compras)

Una mala traducción siempre tiene una consecuencia económica para la empresa, que puede incluso llegar a ser gravísima en algunos casos como es, por ejemplo, una mala traducción de una patente o de un contrato jurídico.
¿Hasta qué punto conoces la cualificación de los traductores encargados de tus traducciones? ¿Sabes lo que tu empresa invierte en traducción o si están pagando dos veces por traducir el mismo texto? ¿Cuánto tiempo dedican tus empleados a revisar traducciones? ¿Has pensado alguna vez que la categoría de traducción puedes llegar a ahorrar hasta un 14% mejorando incluso la calidad?
Esta jornada pretende ser formativa, analizaremos los conceptos clave para sacar el máximo rendimiento de la inversión en servicios lingüísticos, cómo se pueden optimizar procesos y gestionar recursos de forma eficiente.
PROGRAMA

  • 09:00 – 09:30 Acreditaciones y café. Bienvenida AERCE
  • 09:30 – 09:45 La traducción…. ¿es realmente una categoría con la que ahorrar? Miguel Angel Sevil, Director Comercial y de Marketing en Grupo Sepro
  • 09:45 – 10:15 Conceptos clave para optimizar la inversión en servicios lingüísticos. Ponente: Amparo Olivares, Head of Corporate Sales, Europe en SeproTec Multilingual Solutions
  • 10:15 – 10:45 Caso de Éxito. De la descentralización de las traducciones a una gestión global
  • 10:40 – 11:15 Ruegos y preguntas. Miguel Angel Sevil y Amparo Olivares

Fecha: Martes, 21 de febrero de 2017

Localización: Hotel Catalonia Plaza Mayor (Calle de Atocha, 36, 28012 Madrid)

Para poder asistir es necesario inscribirse aquí

Desktop Publishing (DTP)

enero 20th, 2017 | Posted by admin in Localización | Traducción - (0 Comments)

In a world where digital art and virtual life are becoming increasingly important, keeping up-to-date in terms of technical knowledge is vital. At SeproTec we are well aware of this and work with all kinds of digital files. Our layout technicians are qualified professionals well-versed in the use of popular programs such as Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Flash, Adobe Framemaker, QuarkXpress, Autocad, and so on. They also possess the initiative and the inquisitive nature needed to take on the challenges that new designs and programs put in their path.

Our team of project managers and design professionals are trained to apply and use translation memories in the different translation projects involving these file formats. They thus help maintain consistency within the text and throughout the entire project with regular updates. The use of layout software and translation memories enables us to achieve a high-quality final product, with a professional design matching the original and adapted to the real needs of the target market.

The outcome of this process is a file that is identical to the original in its layout and content, but translated and localized to the language and culture requested by the client.

What is transcreation?

noviembre 17th, 2016 | Posted by admin in Localización | Traducción - (0 Comments)

 

Marketing and communication are disciplines that require more than just a basic translation service. When targeting a given market we must adapt the communication strategy to the culture and customs of the target audience. At SeproTec we know that it is not enough for messages to be understood – they also have to connect. Communication focuses on emotion and sentiment. That is why our team is backed by translators with expertise in different marketing disciplines.

Transcreation is a creative translation process in which the quality of the message is paramount, as is the effectiveness in reaching the target audience. SeproTec’s pioneering transcreation service involves translators, proofreaders, testers, creators and marketing and communication experts working together. This service is indispensable for reaching any market.

Happy International Translation Day

septiembre 30th, 2016 | Posted by admin in Traducción - (0 Comments)

International Translation Day is celebrated every year on 30 September on the feast of St. Jerome, the Bible translator who is considered the patron saint of translators. The celebrations have been promoted by FIT (the International Federation of Translators) ever since it was set up in 1953. In 1991 FIT launched the idea of an officially recognised International Translation Day to show solidarity of the worldwide translation community in an effort to promote the translation profession in different countries (not necessarily only in Christian ones). This is an opportunity to display pride in a profession that is becoming increasingly essential in the era of progressing globalisation.

Wikipedia