What is transcreation?

noviembre 17th, 2016 | Posted by admin in Localización | Traducción - (0 Comments)

 

Marketing and communication are disciplines that require more than just a basic translation service. When targeting a given market we must adapt the communication strategy to the culture and customs of the target audience. At SeproTec we know that it is not enough for messages to be understood – they also have to connect. Communication focuses on emotion and sentiment. That is why our team is backed by translators with expertise in different marketing disciplines.

Transcreation is a creative translation process in which the quality of the message is paramount, as is the effectiveness in reaching the target audience. SeproTec’s pioneering transcreation service involves translators, proofreaders, testers, creators and marketing and communication experts working together. This service is indispensable for reaching any market.

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As part of its goal of supporting and integrating the most innovative initiatives within its sector, SeproTec has shown its support for the LocWorld organisation by agreeing to be a GOLD sponsor of its Montral event. Under this agreement, the Company will also participate by sponsoring other specific actions, such as the provision of corporate bags for all those attending.

The event, which will be held at the Hotel Bonaventure Montreal from 26 to 28 October 2016, will not be the first LocWorld sponsored by SeproTec. However, it will be the second in which it participates as a GOLD sponsor. This new undertaking, which is part of the Company’s international expansion plan, is intended to contribute to the development of a solid and enriching project for the Localization sector.

Juan Julián León, CEO of SeproTec and member of the LocWorld Berlin 2015 Committee feels: “This has become one of the most highly anticipated events in the sector. The most relevant matters regarding the present and future of Localisation and Internationalisation are discussed and debated during this event. SeproTec is proud to contribute and support the development of this long-term project, as we have been doing for the past five years”.

Our sponsoring of LocWorld Montreal 2016 confirms our Company’s commitment to all those initiatives which favour the growth and development of the sector and contribute to promoting and defending innovation and good practise in all of its activities.

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Our clients talks about us

octubre 7th, 2016 | Posted by admin in SeproTec - (0 Comments)

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SeproTec: Gold Sponsor in LocWorld32

octubre 5th, 2016 | Posted by admin in SeproTec - (0 Comments)

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Happy International Translation Day

septiembre 30th, 2016 | Posted by admin in Traducción - (0 Comments)

International Translation Day is celebrated every year on 30 September on the feast of St. Jerome, the Bible translator who is considered the patron saint of translators. The celebrations have been promoted by FIT (the International Federation of Translators) ever since it was set up in 1953. In 1991 FIT launched the idea of an officially recognised International Translation Day to show solidarity of the worldwide translation community in an effort to promote the translation profession in different countries (not necessarily only in Christian ones). This is an opportunity to display pride in a profession that is becoming increasingly essential in the era of progressing globalisation.

Wikipedia

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SeproTec Key Facts

septiembre 28th, 2016 | Posted by admin in SeproTec - (0 Comments)

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Locworld Montreal 2016

septiembre 8th, 2016 | Posted by admin in Localización | SeproTec - (0 Comments)

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The prestigious independent consulting firm Common Sense Advisory has once again prepared its annual ranking of the most important companies in the world in the translation and interpreting industry, with the participation of more than 1,000 companies from across the globe. With over 150 million words translated last year, an average of 350 daily interpreting sessions, and over 900 clients around the world, SeproTec Multilingual Solutions has consolidated its position as one of the leading companies in the industry.
The multinational translation and interpreting company, headquartered in Spain, has undergone dramatic growth in recent years. Some months ago, SeproTec announced the opening of a new production center in Austin, Texas, an initiative that forms part of its plan for international expansion. The goal, according to Juan Julián León, the company’s CEO, is to “consolidate a key strategic market and increase the company’s production capacity with the large contracts signed in the USA in recent years.”
This is not the only news, as a few weeks ago SeproTec announced its acquisition of lidolang specialist translations, which León calls “one of Eastern Europe’s leading localization companies, with the greatest growth potential.” In addition to improving the company’s production capacity, this purchase will also broaden its synergies due to the vertical integration of its production processes; its geographical coverage, which makes it possible to offer a more localized service all over the continent; its portfolio of languages; and its expansion into the strategic international markets in which lidolang is already well positioned.
Since the publication of the latest ranking, SeproTec has maintained its position in spite of strong investment in international expansion, which has allowed SeproTec to compete in a larger number of markets with the level of quality that has always distinguished the company.
For León, “This is recognition for the work and effort of all our team and a sign that our commitment to internationalization is allowing us to grow in the large international markets. Our challenge now is to continue growing in order to become closer to our clients and expand our portfolio of multilingual solutions.”
SeproTec Multilingual Solutions is a company with over 25 years of experience in the industry, and has developed a wide range of services that help different companies and institutions carry out their international communication without having to worry about language-related issues. It operates in 14 countries and has over 400 employees.

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Como cada año, la prestigiosa consultora independiente Common Sense Advisory, elabora el ranking de las empresas más importantes del mundo en el sector de la traducción y la interpretación, con la participación de más de 1.000 compañías de todo el mundo. Con más de 150 millones de palabras traducidas el pasado año, una media de 350 interpretaciones diarias y más de 900 clientes en todo el mundo, SeproTec Multilingual Solutions consolida su posición como una de las empresas líderes en su sector.

La compañía multinacional de Traducción e Interpretación con sede en España ha experimentado un vertiginoso crecimiento en los últimos años. Meses atrás, SeproTec anunció la apertura de un nuevo centro de producción en la ciudad de Austin, Texas, una iniciativa integrada en su plan de expansión internacional y cuyo objetivo principal es el de “afianzar un mercado estratégico clave y aumentar la capacidad productiva de la compañía en consonancia con los grandes contratos firmados en EEUU en estos últimos años” apunta Juan Julián León, CEO de la compañía.

No es la única novedad dado que SeproTec anunció hace pocas semanas la adquisición de lidolang specialist translations, «una de las compañías de localización líderes en Europa del Este y con más potencial de crecimiento» según afirma Juan Julián León, una compra que, además de mejorar la capacidad productiva de la compañía, también amplía su mapa de sinergias, con la integración vertical de sus procesos productivos, su cobertura geográfica, que permite ofrecer un servicio más cercano en todo el continente, su cartera de idiomas y la expansión en mercados estratégicos internacionales en los que lidolang mantiene ya una posición consolidada.

Desde la publicación del último ranking, SeproTec ha mantenido su posición a pesar de la fuerte inversión en expansión internacional, algo que ha permito a SeproTec competir en un mayor número de mercados con el nivel de calidad que siempre ha diferenciado a esta compañía.

Para Juan Julián León, CEO de SeproTec, “Este es un reconocimiento al trabajo y al esfuerzo de todo nuestro equipo y una muestra de que nuestra apuesta por la internacionalización nos permite crecer en los grandes mercados internacionales. Ahora nuestro reto es seguir creciendo para estar más cerca del cliente, además de aumentar nuestro porfolio de soluciones multilingües”.

SeproTec Multilingual Solutions es una empresa con más de 25 años de experiencia en el sector que ha desarrollado una amplia gama de servicios que ayudan a distintas empresas e instituciones a implantar su comunicación internacional sin tener que preocuparse por los problemas del idioma. Está presente en 14 países y cuenta con una plantilla que supera los 400 empleados.

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