Translations into and from Asian languages

Economic and cultural relations with Asian countries have exploded in recent years, a logical result of the growth experienced by that part of the world, which concentrates half the planet’s population and accounts for 25% of its Gross Domestic Product. Consequently, interest in Asian languages and their translation has grown remarkably.

This means that some services –which at other times may have been considered secondary– have now become essential. This is the case of professional translation services of languages in the Asia-Pacific area, focused on economic activities and their derivatives: contracts, legal documents, interpretation at events and meetings, and so on. These services require a very high degree of qualification.

Intellectual Property Rights are a major concern for Western companies marketing their products in Asia, especially when they are strategically directed at China, where counterfeiters are having a field day. Because they are increasing their efficiency and expanding their spread in the markets, counterfeiters can be a serious threat to any company’s projects in China.
The protection of intellectual property in, say, China is a long-haul road.

Chinese problems regarding Intellectual Property Rights should not hold potential investors back, as international pressure is forcing the central government to start taking this issue seriously, and periodically review the legal status of these rights. So appropriate measures are not only possible, but must be taken to protect patents and trademarks in Asia.

The complexity of Asian languages

Commercial document translation services require multidisciplinary teams that are capable of combining their experience and knowledge to benefit clients who cannot afford uncertainties or misinterpretations. This is the case of SeproTec , which has extensive experience in combining the skills of translators, proofreaders, linguists, engineers and lawyers.

The quality requirements of the process cover the translation of documents related to processing intellectual property rights and patents. A result of the internationalization of the economy, this is one of the fastest growing activities on a global scale. And, in turn, it is a particularly difficult service to provide in Asian languages.

This class of services includes the filing and validation of patents; translation of trademarks and documentation on industrial designs; translation of litigation documents when patents are infringed, and the drafting and translation of intellectual property documents.

Processing patents abroad is difficult, and not only because of the regulations are different. It also implies the need to interpret legal documents drafted in other languages and to draft new procedures. This highly complex process is subject to error.

Specifically, Asian languages are an added difficulty , as confirmed by a Steinbeis Transfer Institute study, according to which the highest percentage of error in the processing of patent and intellectual property documents occurs when processing paperwork in the Asia-Pacific countries. This is not irrelevant; its economic effects are far reaching.

Specialized Translation

It should be understood that the longer a procedure for registering a patent, the greater the risk of a patent being infringed; meanwhile the industrial and intellectual property of the company is unprotected. Translation service providers therefore must be highly efficient, fast and knowledgeable of the location and each country’s precise procedures and bureaucracy.

Having a tried and trusted translation service in the Asia-Pacific area, one with experience in dealing with the administrations of China, Japan, South Korea, Indonesia, the Philippines and other economic powers of the area, is a key to success. Especially when addressing Intellectual Property procedures. In SeproTec we guarantee maximum reliability.

Traducción en lenguas asiáticas

Las relaciones económicas y culturales con los diferentes países de Asia se han disparado en los últimos años, como resultado lógico del crecimiento que experimenta esa zona del mundo, donde se concentra en la actualidad la mitad de la población del planeta y el 25 % del Producto Interior Bruto. Como consecuencia, la atención a los lenguajes asiáticos y su traducción ha crecido notablemente.

Esta evidencia convierte en necesarios algunos servicios que en otras épocas podían ser considerados como secundarios. Es el caso de los servicios de traducción profesional para idiomas del área Asia-Pacífico, enfocados en actividades económicas y sus derivadas: contratos, documentos legales, interpretación en eventos y reuniones, etcétera. Se trata de servicios que exigen una altísima cualificación.

Los Derechos de Propiedad Intelectual son una importante preocupación para empresas occidentales que comercializan sus productos en Asia, especialmente cuando estratégicamente se dirigen a China, donde los falsificadores hacen su agosto. Estos pueden plantear serios problemas para los proyectos en China de cualquier empresa, ya que cada día son más eficientes y amplían su capilaridad en los mercados.

La protección de la propiedad intelectual en China, por ejemplo, es un camino de largo recorrido.

Los problemas chinos con respecto a los Derechos de Propiedad Intelectual no deberían frenar a un inversor potencial, ya que el gobierno central comienza a tomarse en serio este tema, gracias a la presión internacional, y está revisando de forma periódica el régimen legal de estos derechos. No solo se puede, sino que se deben tomar las medidas apropiadas para proteger las patentes y marcas en Asia.

La complejidad de los lenguajes asiáticos

Los servicios de traducción de documentos comerciales exigen la configuración de equipos multidisciplinares, capaces, por tanto, de conjugar su experiencia y conocimiento en beneficio de clientes que no se pueden permitir incertidumbres ni errores de interpretación. Es el caso de SeproTec, con experiencia en conjugar las habilidades de traductores, correctores, lingüistas, ingenieros y abogados.

La exigencia de calidad en el proceso contempla la traducción de documentos destinados al trámite de derechos de propiedad intelectual y patentes. Se trata de una de las actividades con mayor margen de crecimiento a escala global como resultado de la internacionalización de la economía. Y se trata, a su vez, de un servicio particularmente dificultoso en los idiomas asiáticos.

Esta clase de servicios incluye la presentación y validación de patentes; la traducción de marcas registradas y documentación de diseños industriales; la traducción de documentos para litigios en caso de infracciones sobre patentes; y la redacción y traducción de documentos sobre propiedad intelectual.

La tramitación de patentes en el extranjero es un proceso de gran dificultad, y no solo por la existencia de normativa diferente. También supone la necesidad de interpretar documentos legales redactados en otros idiomas y redactar trámites nuevos. Este proceso está sometido al riesgo del error por su alta complejidad.

En particular, los idiomas asiáticos suponen una dificultad añadida, tal y como confirma un estudio realizado por el Steinbeis Transfer Institute, según el cual, el mayor porcentaje de error en la tramitación de documentos de patentes y propiedad intelectual se produce a la hora de afrontar trámites en los países de Asia-Pacífico. No es un hecho inocuo, porque su repercusión económica es muy elevada.

Traducción especializada

Hay que entender que cuanto más duran los trámites para el registro de una patente, mayores son los riesgos de infracción sobre la misma, de modo que la propiedad industrial e intelectual de la empresa se ve desprotegida. Los servicios de traducción exigen, por tanto, un alto grado de eficiencia, rapidez y conocimiento del lugar, tanto de los trámites precisos como de la burocracia de cada país.

Contar con un servicio de traducción contrastado en el área Asia-Pacífico, con experiencia en trámites ante las administraciones de China, Japón, Corea del Sur, Indonesia, Filipinas y otras potencias económicas de la zona, es un paso fundamental para el éxito. Sobre todo si abordamos procedimientos de propiedad intelectual. En SeproTec nos encargamos de garantizarte la máxima fiabilidad.

Last January 30 and February 23 we had the chance to participate in two TAUS events.

The first was a round table in Vienna where we debated a variety of translation industry issues alongside other top professionals. At the round table, we were able to briefly share our experience and work methods for ensuring the quality of our machine translation and post-editing language services.

The second was a web seminar entitled “Quality is communication”. In the seminar, we went into detail about how we at SeproTec handle machine translation services, with and without post-editing, advising our customers on the best option for them based on their needs.

When we speak of machine translation services with or without post-editing what we are really talking about is different levels of quality. This is why it is essential to have good communication with our customers to ensure that they receive the product they need.

Quality is communication.

This is a statement that must always be at the forefront, especially with machine translation services, because, although these services have been around for quite some time now, only in the last few years has demand for them really taken off.

While machine translation is now commonplace in our day-to-day, it continues to be a great unknown and there are still some misgivings about it. This is why for us:

Quality is communication with the customer to establish their needs from the outset, so that we all know what the expectations are for the finished product and how to provide the advice that will ensure the customer gets the service they require. In our case, this means stand-alone machine translation, machine translation with fast post-editing, or machine translation with full post-editing.

Quality is internal communication: between teams (project managers, localizers and the machine translation team, among others), and with our partners, so that everyone knows exactly what product they must deliver, and what is expected of their work.

Thus, communication is and will continue to be essential. Whereas the machine translation engine is a work tool that we must develop and constantly improve, communication is the channel that makes it possible for all aspects of the collaboration between people, customers, managers and providers to be fruitful.

Machine Translation Department

 

Evento: Desayuno AERCE (Asociación Española de Profesionales de Compras)

Una mala traducción siempre tiene una consecuencia económica para la empresa, que puede incluso llegar a ser gravísima en algunos casos como es, por ejemplo, una mala traducción de una patente o de un contrato jurídico.
¿Hasta qué punto conoces la cualificación de los traductores encargados de tus traducciones? ¿Sabes lo que tu empresa invierte en traducción o si están pagando dos veces por traducir el mismo texto? ¿Cuánto tiempo dedican tus empleados a revisar traducciones? ¿Has pensado alguna vez que la categoría de traducción puedes llegar a ahorrar hasta un 14% mejorando incluso la calidad?
Esta jornada pretende ser formativa, analizaremos los conceptos clave para sacar el máximo rendimiento de la inversión en servicios lingüísticos, cómo se pueden optimizar procesos y gestionar recursos de forma eficiente.
PROGRAMA

  • 09:00 – 09:30 Acreditaciones y café. Bienvenida AERCE
  • 09:30 – 09:45 La traducción…. ¿es realmente una categoría con la que ahorrar? Miguel Angel Sevil, Director Comercial y de Marketing en Grupo Sepro
  • 09:45 – 10:15 Conceptos clave para optimizar la inversión en servicios lingüísticos. Ponente: Amparo Olivares, Head of Corporate Sales, Europe en SeproTec Multilingual Solutions
  • 10:15 – 10:45 Caso de Éxito. De la descentralización de las traducciones a una gestión global
  • 10:40 – 11:15 Ruegos y preguntas. Miguel Angel Sevil y Amparo Olivares

Fecha: Martes, 21 de febrero de 2017

Localización: Hotel Catalonia Plaza Mayor (Calle de Atocha, 36, 28012 Madrid)

Para poder asistir es necesario inscribirse aquí

Desktop Publishing (DTP)

enero 20th, 2017 | Posted by admin in Localización | Traducción - (0 Comments)

In a world where digital art and virtual life are becoming increasingly important, keeping up-to-date in terms of technical knowledge is vital. At SeproTec we are well aware of this and work with all kinds of digital files. Our layout technicians are qualified professionals well-versed in the use of popular programs such as Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Flash, Adobe Framemaker, QuarkXpress, Autocad, and so on. They also possess the initiative and the inquisitive nature needed to take on the challenges that new designs and programs put in their path.

Our team of project managers and design professionals are trained to apply and use translation memories in the different translation projects involving these file formats. They thus help maintain consistency within the text and throughout the entire project with regular updates. The use of layout software and translation memories enables us to achieve a high-quality final product, with a professional design matching the original and adapted to the real needs of the target market.

The outcome of this process is a file that is identical to the original in its layout and content, but translated and localized to the language and culture requested by the client.

CHRISTMAS TREE COLLOCATIONS

diciembre 5th, 2016 | Posted by admin in SeproTec - (0 Comments)

What is transcreation?

noviembre 17th, 2016 | Posted by admin in Localización | Traducción - (0 Comments)

 

Marketing and communication are disciplines that require more than just a basic translation service. When targeting a given market we must adapt the communication strategy to the culture and customs of the target audience. At SeproTec we know that it is not enough for messages to be understood – they also have to connect. Communication focuses on emotion and sentiment. That is why our team is backed by translators with expertise in different marketing disciplines.

Transcreation is a creative translation process in which the quality of the message is paramount, as is the effectiveness in reaching the target audience. SeproTec’s pioneering transcreation service involves translators, proofreaders, testers, creators and marketing and communication experts working together. This service is indispensable for reaching any market.

As part of its goal of supporting and integrating the most innovative initiatives within its sector, SeproTec has shown its support for the LocWorld organisation by agreeing to be a GOLD sponsor of its Montral event. Under this agreement, the Company will also participate by sponsoring other specific actions, such as the provision of corporate bags for all those attending.

The event, which will be held at the Hotel Bonaventure Montreal from 26 to 28 October 2016, will not be the first LocWorld sponsored by SeproTec. However, it will be the second in which it participates as a GOLD sponsor. This new undertaking, which is part of the Company’s international expansion plan, is intended to contribute to the development of a solid and enriching project for the Localization sector.

Juan Julián León, CEO of SeproTec and member of the LocWorld Berlin 2015 Committee feels: “This has become one of the most highly anticipated events in the sector. The most relevant matters regarding the present and future of Localisation and Internationalisation are discussed and debated during this event. SeproTec is proud to contribute and support the development of this long-term project, as we have been doing for the past five years”.

Our sponsoring of LocWorld Montreal 2016 confirms our Company’s commitment to all those initiatives which favour the growth and development of the sector and contribute to promoting and defending innovation and good practise in all of its activities.

Our clients talks about us

octubre 7th, 2016 | Posted by admin in SeproTec - (0 Comments)

SeproTec: Gold Sponsor in LocWorld32

octubre 5th, 2016 | Posted by admin in SeproTec - (0 Comments)