One of the keys to the Internet: translation for SEO

marzo 20th, 2018 | Posted by admin in Sepropíldoras | SeproTec | Traducción - (Comentarios desactivados)

The Internet has its own rules, but these days if you don’t appear on the web it’s as if you don’t exist, and that’s why companies are taking notice of every new requirement that’s needed to get them seen.
Good SEO allows us to have a more visible website that’s more accessible to those people who are looking for what you have to offer. Not addressing the factors that govern this positioning (translation of text, for instance) is like opening a shop in the middle of the desert, that is, it’s the same as having nothing at all.

Templates like those from WordPress for websites or blogs have their own add-ons to assist with these tasks, called plugins. Some of these even guide you through the process and show you everything you need to do to optimize your SEO.

Once you’ve improved your content, design or brand, however, what’s the key, the detail that makes the difference? Translation for SEO.

Keys to improving your SEO

Translating content not only helps you to widen your target market; it also improves the image of your business and helps to optimize your page’s SEO, thus improving your positioning.
Any self-respecting translation agency or company will tell you that positioning a website doesn’t just mean translating and formatting the text you see. It’s actually the back stage of a website that can penalize you most when a search engine rates your website if the work has not been done properly. Having text, keywords, tags, image descriptions, etc., in the target language will mean that search engines will index your website in searches carried out in that language.

 

Translating for SEO is an even more complex process when it comes to positioning a website because the work plan has to include validation of the keywords in the target language. Keywords can’t be chosen at random – they need to match what users search for on the net.

 

A basic work plan for SEO translation would be:

 

  1. SEO assessment of the client’s current website to identify areas for improvement for SEO optimization.
  2. Investigation and identification of keywords for each of the services offered by the company.
  3. Translation of keywords into the target language.
  4. Validation with the digital agency (in-house or client’s) of the keywords, according to Internet search terms used by customers.
  5. Coordination with the translator to ensure that the correct steps for implementing the keywords in the body of the text, titles, etc., are being taken.
  6. Coordination with the digital agency or localization team to ensure that the keywords are being used correctly in URLs, tags, meta-tags, image descriptions, etc.
  7. Loading the clients’ memories to guarantee the insertion of keywords in subsequent web updates.

 

Lastly, we recommend that you use a professional translation service to localize your website, particularly if you’re looking at SEO optimization, since, at the end of the day, we’re talking about your business, your lifeblood and your future. Any investment you make in translation optimized for SEO will be well worth it.

 

Companies like SeproTec have at their disposal a wide range of options for a task like this and can offer you a useful, professional service, optimized for the Internet, and capable of meeting all your expectations.

Medications have curative and therapeutic powers in the field of healthcare. In other words, as translators we must be responsible for the important information we are dealing with when translating in the field of medicine.

Treatments have a specific purpose and can produce adverse side effects. So, the translator’s job in this context is also linked to promoting health.

Specialization in healthcare translation

Our profession has various areas of specialization and the translation of texts on medications is one of those that currently offers the most professional outlets. It also has great potential for the future as health is one of the aims of social well-being.

Any patient who is taking a medicine must carefully read the information on the leaflet, since they need to be informed about the product they are going to be taking. For this reason, the translator’s job is to provide this information in easy-to-read language, while still keeping it professional.

Specialization in medical translation

Specialization in medical translation

Our work gives us the satisfaction, not only of using our basic skills to perfection, but also of feeling part of a context as valued and important as medicine, since medications are cures or palliatives that improve people’s quality of life. The power of language is crucial in this sector too!

This profession is very demanding due to its importance and its consequences. For this reason, it is essential for an expert to specialize in this sector so as to be able to do the work with the required accuracy. An error in the language used in the text could lead to serious consequences.

This specialization is vital, since an expert handles complex data, such as the brand names of pharmaceutical companies, acronyms that must be identified, information on products in different formats, chemical and scientific terminology, etc. For this reason, to do this job responsibly and safely, it is advisable for the translator to have the proper training.

If medical and pharmaceutical language is complex in and of itself, it is even worse for those who have no training in this field. This work also involves a cultural knowledge of a particular environment. The translator must have the best possible knowledge of the words and the language used in this medical setting.

It is also necessary to be aware that, given this complex terminology, the patients can often have difficulty in understanding all the information in the leaflet on the conditions of use. For this reason, the work of the translator is to be a facilitator, providing comprehensible information on healthcare.

Professional translation service

SeproTec has offered a high-quality service providing reliable, accurate translations covering all areas of healthcare, pharmaceuticals, and medical devices for over 25 years.

The translation team is made up of linguists with wide-ranging experience in the sector and professionals from the medical and/or chemicals sector who specialize in translation. They must all undertake 10 test projects before being approved by the SeproTec team.

Our project managers are specialists in all areas of healthcare and in the comprehensive management of all stages of product development, from research and regulatory processes through to marketing and future updates to a medicinal product.