What is transcreation?

noviembre 17th, 2016 | Posted by admin in Localización | Traducción - (0 Comments)

 

Marketing and communication are disciplines that require more than just a basic translation service. When targeting a given market we must adapt the communication strategy to the culture and customs of the target audience. At SeproTec we know that it is not enough for messages to be understood – they also have to connect. Communication focuses on emotion and sentiment. That is why our team is backed by translators with expertise in different marketing disciplines.

Transcreation is a creative translation process in which the quality of the message is paramount, as is the effectiveness in reaching the target audience. SeproTec’s pioneering transcreation service involves translators, proofreaders, testers, creators and marketing and communication experts working together. This service is indispensable for reaching any market.

SeproTec Multilingual Solutions, one of the top 30 translation and interpreting companies in the world (Common Sense Advisory Ranking), has launched its new website, an innovative tool that promises to be a benchmark for the translation and interpreting sector.

The new site, www.seprotec.com, has an innovative design, with an interface oriented at providing an attentive user experience. New features include engagement with social networks, innovative audiovisual formats, new downloadable content, and access to a new virtual press room with all of the latest news from the company.

Seprotec

This project is another step in SeproTec’s innovation policy, a company that has managed to stay ahead of the market through innovation and the development of technology capable of optimizing its processes and making them more global, efficient and flexible.