• SeproTec Multilingual Solutions announces the acquisition of tsd Technik-Sprachendienst GmbH, a leading language service provider for clients and sectors with high added value, headquartered in Germany.
  • This acquisition is part of SeproTec’s ambitious growth plan based on both organic development and the acquisition of other companies specializing in multilingual services, technology development and/or intellectual property management.

 

Fernando Ruiz de Assin, Corporate General Manager and Juan Julián León, CEO

 

April 20, 2022 – SeproTec Multilingual Solutions, a Multilingual Service Provider ranked among the Top 30 Language Service Companies in the world, has acquired tsd Technik-Sprachendienst GmbH, a leading translation LSP based in Germany.

The purchase agreement, closed on April 11, 2022, includes the complete acquisition of tsd, and will propel the business activities of the now joint companies, with a revised estimated turnover of $71 million in 2022. The sale price and the valuation have not been made public.

For SeproTec, led by Juan Julián León, which announced the entry of the private equity investment firm Nazca Capital into its shareholding in September 2021, the acquisition of tsd represents an important step in its strategic international expansion plan. This purchase allows the company to grow in the strategically important DACH market, expand its production capacity in technical translation and strengthen its competencies to meet strong market demands.

tsd, an originally family owned and managed LSP headquartered in Cologne, with a local branch in Berlin, has over 45 years of experience in the industry and offers a wide range of multilingual services including, among others, translation, post-editing, localization, review, validation, multimedia projects, language consulting and interpretation services and is already using AI based software to meet its clients’ needs. With more than 80 employees, the German company is known on the market for its high-quality multilingual services as well as customized lean process solutions. SeproTec’s acquisition of tsd not only widens its geographical coverage and its productive capacities, but equally brings services closer to end-customers throughout the continent and across various industries.

“tsd has a solid presence in the technology sector and subsectors, including automotive, commercial and utility vehicles, energy, engineering and construction, as well as in both the medical/pharmaceutical and the financial sectors. This perfectly complements our own customer portfolio and strengthens our service offer, especially in the German-speaking markets. This acquisition will provide us with significant operational synergies and enable us to continue growing in our strategic markets,” according to SeproTec CEO and shareholder Juan Julián León. “In addition, the talent of tsd’s team has been very positively valued – their approach to solutions, processes and customer service fits perfectly into SeproTec’s mission and vision.”

The tsd management team played a vital role in bringing about the transaction and will be part of the future structure of SeproTec. This will not only ensure the stability of the business, but at the same time pave the way to a successful expansion of SeproTec’s business activities in central Europe.  Dominique and Stefan Puls will retain their roles within the company as managing directors. Dominique points out, “Finding the right partner for tsd was essential to us for making this step. We wanted to join hands with a company that has a strong value proposition in the industry, but that also shares our vision and core beliefs as professionals. Honestly, we were amazed at how well we clicked with the SeproTec team, partly due to our similar histories, but also to how we see the future of our profession. We are very keen to embark on this journey together and build something great!“

The transaction will help SeproTec to retain and even improve a competitive position that fosters and strengthens its leadership in the international market.

KPMG M&A  and KPMG Legal advised Nazca and SeproTec on the transaction, while Herbert Smith Freehills did the same on the financing side. tsd was advised by Proventis Partners GmbH and McDermott Will & Emery.

 

Top Learning Trends and Successful Localization

abril 20th, 2022 | Posted by admin in Blog | eLearning | Localization World - (Comentarios desactivados)

Top Learning Trends and Successful Localization

Technology is moving faster than ever before and has completely transformed the learning industry in the last 5 years. What used to take months to develop and launch, can now be done in a matter of weeks. The latest Content Management Systems (CMS) mean that tasks that were once laborious, taking countless hours, can now be completed with a few clicks of a mouse, allowing learning professionals to streamline their launches. Whether it’s video editing, developing course structure, adding gamification or in-depth data analysis, technology has made learning much easier for a global and multilingual audience. Unfortunately, many Language Service Providers just haven’t been able to keep up with the technology. So no matter how great your tech is, or how skilled your team is, if you don’t have the right localization partner, your learners will not be able to have that same rich, fulfilling learning experience. In this article we are going to review the hottest trends in learning, and how to address your multilingual needs.

Artificial Intelligence

Artificial intelligence (AI) is one of the hottest eLearning trends.  AI is increasingly playing a bigger and more important role in eLearning, and rightly so, given that with AI’s capabilities are expanding at light speed. AI is not only able to collect and analyze all types of data (such as a learners’ strengths, weaknesses, interests, and proficiency) from LMS platforms, AI can also automate the process, helping to better understand and predict potential stumbling blocks, as well as helping to identify accurate learning paths. In addition to collecting and analyzing data on learners, organizations are using voice-enabled bots for content searches, thus allowing learners to quickly find courses and facilitate their learning experience.

Don’t be too surprised if AI tutors pop up in your next course!

Gamification

Gamification was introduced to the eLearning world back in 2011. Gamification so excited the learning world that there have been several TED Talks, even a conference on the subject entitled “Gamification Summit”. Now Gamification is all the rage and has already been adopted by many LMS platforms. It involves using a gaming platform to engage the audience through the learning process and thus increase learner participation. According to studies carried out in recent years, 83 % of employees are more likely to finish those courses that utilize Gamification. (Source: TalentLMS,2019).

Gamification learning in 2022 will be a big part of companies’ eLearning strategies, as organizations are willing to increase their budgets to include the learning experience that Gamification provides. Gamification has shown the world how it can increase learner participation and retention, and also serves to enhance team building by providing healthy competition among learners. Based on a new market report by Metaari (formerly Ambient Insight), called “The Worldwide 2020-2025 Game-based Learning Market” the expected revenue from Gamification learning will increase to US$28.8 billion by 2025.

Immersive Technologies

Getting your students’ attention has become easier, but keeping their attention is still a challenge. Also, when you live in an age where distractions are everywhere, things get harder still. So, what’s the answer? Immersive learning is one solution.

Immersive learning uses AR and VR to provide learners with a virtual space that would be very costly and difficult, if not impossible, to create for real. Immersive learning helps fill in the gap between theory and practical applications. It also helps to keep students engaged throughout the process. Immersive learning is truly a new dimension that captures the learner’s attention much more effectively than traditional methods. According to PwC analysis, it is predicted that 23 million jobs will use VR and AR by 2030.

Micro-Learning

Technology and entertainment on demand does have its downside. The attention span of learners is getting shorter, as the amount of information they are required to access is increasing. This new on-demand delivery, many say, is the major cause of the human attention span decreasing by 4 seconds since 2000 – to an average of 8 seconds. Today an employee gets about 24 minutes per week to spend on their professional learning. With attention spans getting shorter, and less time to spend on learning, Micro-Learning provides a great solution. Using small amounts of learning content, delivered in small segments, allows learners to access training on their own time. Today’s employees see long training sessions, workshops, and wordy manuals as outdated and a waste of time. This is why Micro-learning works so well. It is time-effective, and offers media-rich content, which in turn facilitates effective learning and increases information retention. Simply put, Micro-learning helps increase retention by providing content a little at a time.

Adaptive Learning

Pushing out the same learning content in a predictable pattern is no longer acceptable. Adaptive learning is an effective approach designed to keep pace with this change. In 2022, adaptive learning, integrated with artificial intelligence, is expected to be very successful. People come to learning situations with different goals, strengths, learning gaps, and preferences. Adaptive Learning shifts away from the “one-size-fits-all” approach. By using technology and learner data to deliver learning experiences that are personalized for each user, Adaptive Learning achieves much better results, by allowing learners to customize their individual learning paths. Indeed, by giving learners what they need, in the ways they want it, adaptive learning provides a more effective and efficient learning experience. Instead of working through a course from start to finish—accessing all content and completing all activities in a linear fashion— adaptive learning allows students to access the content they need by assessing what they already know, then delivering what they still need to learn.

Social Learning

Through interacting with others, a person learns social behavior in three major ways; Observation, Imitation, and Modeling. Social learning is a result of these influences and is the most natural way of all in which to learn. It has existed for thousands of years and will continue to persist in the future. Social learning is learning by observing other people, adapting one’s behavior in social settings and is not restricted to in-person learning, since it can also be achieved online. People can emulate what they see online. This is why social media influencers have such a big impact in marketing. eLearning platforms are using creative and innovative approaches to promote interaction between users through teamwork and various collaborative assignments. With this in mind, when developing online courses, instructional designers promote a more relaxed environment by utilizing tools that allow learners to engage with each other and adding interactive activities for students to enjoy.

Localization

If you’re an Instructional Designer, or eLearning Manager, you are tasked not only to develop courses across multiple platforms, now you’re also asked to utilize these latest trends to ensure you have an engaged audience. And if that wasn’t enough, you must effectively reach a multilingual, multicultural, global audience.  Not an easy task at all. Just as important as choosing the right tools and technology, choosing the right localization partner can be the difference between a highly successful global launch, or one that comes back to haunt you. First, you need a partner who has been there and done that, in this case an organization that understands all the nuances surrounding multicultural, multilingual learning. There’s so much more to it than just a need to translate words and internationalize content. When language and culture intersect with learning goals, a lot needs to be taken into consideration in order to have a successful campaign. You need to be confident that your message has the same impact in every language and every culture. Finding the right partner for this will be the difference between success and failure.

Raymond Reyes_ SeproTec

 

 

 

 

 

 

Raymond Reyes
eLearning Sales Director, USA
SeproTec Multilingual Solutions
elearning@seprotec.com

Raymond is the Director of eLearning Sales Department for the US at SeproTec. He has over 18 years’ experience in the localization industry, with the last 7 years focused on eLearning localization. He has been a featured guest speaker about eLearning Localization at DevLearn, Learning Solutions, ATD TK and ATD ICE. SeproTec is a multicultural, multilingual, global company. We have been helping companies to reach, teach and train their global audience effectively for over 25 years. To find out more about SeproTec’s eLearning Localization solutions and services email elearning@SeproTec.com.

10 important qualities an interpreter must possess

abril 6th, 2022 | Posted by admin in Blog | conferences | Interpreting - (Comentarios desactivados)


Interpreters are professionals who facilitate communication between two or more parties who do not speak the same language. It could be said they are the channel via which a message is conveyed despite the difference between languages. Their function is vital and, therefore, they require certain skills to be able to perform it optimally.
10 essential qualities that professional interpreters must have

At SeproTec we are aware of the challenges involved in the recruitment of this type of professionals. For this reason, we devote a great deal of our time to a thorough selection process so that we can offer the very best professional profiles to every one of our clients.

In this article we want to discuss those qualities deemed to be essential in an interpreter. They are:

  1. Accuracy and integrity. The interpreter must be capable of perfectly understanding the message delivered in the source language and of transmitting it with total accuracy in the target language. This means the interpreter must always have perfect mastery of two or more languages to be able to transmit the message correctly.
  2. Sufficient preparation. Interpreting is an extremely demanding profession that requires a great deal of preparation to ensure an optimum end result. Memory, concentration, the ability to summarize and stress management are just some of the aspects worked on. An interpreter is constantly learning, preparing and having to specialize in different market sectors. This sees them studying and preparing the correct terminology and concepts for the event.
  3. Language knowledge and linguistic agility. Languages include an important cultural factor that must be known and assimilated by the interpreter in order to do a good job. This involves having to be aware that idiomatic expressions, cultural references and double meanings all form part of how we communicate. Ignoring this can have disastrous consequences. In turn, linguistic and grammatical agility also play a key role under these working conditions.
  4. Impartiality. The interpreter must act purely as a channel and not alter the content of the message in any way whatever. When it comes to the essential qualities of the interpreter, impartiality is one of the most important. What is being said must be conveyed unambiguously and the words used in the exchange have to be carefully chosen.
  5. Confidentiality. The interpreter must function as a mere communication tool and maintain total confidentiality regarding the subjects discussed. It is common practice to sign non-disclosure agreements with interpreters, especially when the subject matter requires it.
  6. Responsibility. Interpreters work in a multitude of environments, some more serious and decisive than others. It is therefore important they are prepared to assume the responsibility that doing this work implies.
  7. Ethics. Communication is an extremely complex process during which the interpreter must take decisions. That said, they must be governed by their professional ethics: integrity, accuracy, confidentiality, competence and neutrality.
  8. Continuous training. The way people speak, the appearance of new terms and the technologies used are aspects that change over time and need to be kept abreast with.
  9. Punctuality and a logical approach. Many meetings and other activities cannot start without the interpreter present, meaning being punctual is a primary requirement.
  10. Memory and concentration. A good interpreter must be able to remember all the terms used in the source language so that they can convey them perfectly in the target language. They must also be completely focused on what they are doing and employ all of their senses in listening, understanding, analyzing and speaking simultaneously.

Other observations

To conclude, we would like to point out some of the differences between the two forms of this profession.

  • Consecutive interpreter: this involves interpreting after the partial or total intervention of the speaker. This option is perfect when there are few attendees and only one language combination. No technical equipment is required.
  • Simultaneous interpreter: interprets in real time. This mode is used at conferences and congresses and involves the interpreter working in a soundproof cabin. Unlike the former, this interpreter has to be a specialist in the subject under discussion. The high level of concentration this work demands makes it necessary for there to be two interpreters who will alternate when the duration of the event exceeds 90 minutes?

Whatever the case, interpreters do an extremely arduous job and are of great help in a whole host of environments. Having the characteristics described above is a guarantee of success and quality in the work they perform.