Trends in translation always used to go hand in hand with contemporaneous technological innovations and economic models. E-commerce, for example, has a marked effect on the types of translations that will be needed in the future. Meanwhile, technological improvements also influence the way translations are produced.

The future of the translation sector during these times of COVID-19.

Below, we analyze the main focal points related to the field of translation that will become particularly relevant in 2020. As we will see, the vast majority of them are related to networks and the way people consume and search for content on these networks.

Multimedia localization

Multimedia content (audio, video, flash movies, animation, e-learning content, rich media, and interactive materials) is an invaluable tool today for business worldwide. Multimedia has become both an effective and efficient way of connecting with a target audience. It is the process of modifying media, such as audio or video, with the aim of adapting to the preferences and the needs of people across the globe.

Often translation solutions are the key component of multimedia localization. However, additional aspects such as cultural differences and local regulations must always be taken into consideration by multimedia localization providers. By combining both translation and technical skills, they are able to produce high-quality media that reflect both the target audience and the source material. Multimedia localization can be a powerful communication tool—regardless of whether it is utilized for commercial or informational purposes. Due to high demand, increased need, and interest in information, more and more businesses and organizations are turning to multimedia such as e-learning modules and videos as a way to inform, train, and educate their customers and employees both locally and globally. In numerous cases recently, a lack of information or the wrong information—either provided inadvertently or maliciously—somewhat amplified the effects of feeling the fear of the unknown during this time of COVID-19.

Video translation

Video is becoming ever more entrenched as the main content format in the modern world. It is effective, it is viral, and platforms and websites position it better than they do text. This is mainly because users consume it more. Therefore, another important market niche in the translation sector will be the one that handles effective subtitling and dubbing of this visual content.
Online education

In an increasingly globalized environment, teaching is no longer merely local. Today, we can learn to play the piano with lessons on YouTube or attend private engineering classes from the other side of the world. Ultimately, education seems to be moving towards a borderless and barrier-free approach and one of the main barriers that we have to tear down is that of language.

The translation industry must therefore increase working with these types of audiovisual formats. What difficulties can arise? Mainly, handling the technical jargon inherent in each discipline.

Machine translation

Since the 17th century, attempts have been made to develop methods to allow for instant text translation. Fast content translations—and of the highest quality—are currently needed globally.
Thanks to the sophisticated solutions as well as the know-how of translation agencies to select the best solution for each project and feed the engines, machine translation automatically translates much of a text with increasing precision. Then we can tweak and correct any inaccuracies or errors that may have occurred in the process. Nevertheless, there is no doubt that this is a system that can be recommended as long as you utilize a full post-editing service to ensure the best possible quality.

Video Remote Interpreting

Video remote interpreting (VRI) is a video-telecommunication service that uses devices such as web cameras or videophones to provide sign language or spoken language interpreting services. This is done through a remote or off-site interpreter, in order to communicate with persons with whom there is a communication barrier. VRI is a growing field with one popular application being in the hospital emergency room. In this setting, it is essential that patients and caregivers communicate readily with medical personnel, but it may take time for a face-to-face interpreter to arrive on site. Hospitals with VRI capability can connect with a remote interpreter quickly and conduct triage and intake surveys with the patient or caregiver without significant delay. VRI is an extremely important tool when it comes to working with patients who do not speak English. When treating Limited English Proficient (LEP) patients, it is highly recommended for healthcare providers to add a video remote interpreter for medical interpretation during the communication session. Nowadays, VRI can also help reduce the spread of infection. Healthcare facilities can take steps to limit exposure by using VRI to communicate with their patients rather than meeting them in person.

 

Video Remote Interpreting bridges the gap between Over-the-Phone Interpreting (OPI) and in-person interpreting solutions, reducing the time and cost associated with travel and adding the advantage of visual support to OPI services.
The challenge of artificial intelligence (AI)

AI will allow both a much more direct and dynamic translation of much of the content on the web. Furthermore, well-trained artificial intelligence can learn quickly from its mistakes. It will therefore become an extremely useful element for translation agencies, since it will allow us to speed up our work.

In conclusion, the latest trends in translation show great advances in technology, but at the same time highlight the importance of a good agency of professionals who can manage each assignment properly, such as ourselves here at SeproTec, where we always work with one eye looking firmly towards the future.

 

It is also important to emphasize that 2020 is a seemingly good year to understand how external factors influence our sector. CSA predicted that the language services industry would continue to grow and that the market would increase to $56.18 billion by 2021. However, the unexpected global lockdown caused by the COVID-19 pandemic will affect all these market trends greatly. Organizations will continue to make their products and services available in more languages, however, this may be at a much slower rate than before, as we have seen in recent times the significant economic impact of the coronavirus on financial markets and vulnerable industries such as manufacturing, tourism, hospitality, and travel.

On the other hand, the coronavirus crisis has only heightened the need for innovation and co-creation.

We expect to see a different market split by segment for this year than previously predicted.

At SeproTec we care about our clients and, above all, we make a point of the fact that they can receive quality work in the shortest time possible in multiple language combinations. How do we do this? Thanks to two of our major cornerstones: we are an international company that offers a 24-hour/365-day service.

If you run a company that needs translation or interpreting services on a regular basis, you will be aware of the importance of being able to count on native speakers and, above all, specialized professionals to ensure everything you do is done as professionally as possible.

If, in addition, that same company offers multilingual solutions that allow you to work with any of your business partners or clients, whatever their mother tongue, the advantages multiply.

However, when it is international or out-of-office-hours services that are required, sometimes the linguistic professionalism and versatility of the translators and interpreters is simply not enough. Working internationally is not easy and throws up a number of barriers that are difficult to overcome. Even so, you can count on extremely reliable partners who will make the experience easier.

It is precisely for this reason that the global coverage offered by SeproTec is fundamental, because when hiring our services you know you can count on interpreters and translators anywhere in the world and, above all, at any time of the day or night. We are available 24 hours a day, every day of the year.

Benefits wherever you might find yourself

Imagine, for example, that you need an interpreter for a telephone conversation or a video conference with someone who lives in Seattle, in the United States, and who you have arranged to meet at two in the afternoon (Seattle time). You will probably find it difficult to find an interpreter who is available because two o’clock in the afternoon in Seattle would be eleven o’clock at night in Spain. This is not the case if you use a company which, like ours, offers you global coverage.


A multilingual translation company is the best solution when you start working in other languages, offering many advantages over agencies that specialize in translation into a single language.

Firstly, because you can translate your corporate material into several languages at the same time. Imagine you are a company in the UK and are starting to work with Portugal, Germany, Japan and France at the same time. If you opt for a multilingual translation company, you can entrust the translation of all the documents you need into Portuguese, German, French and Japanese to one project manager. If you choose translation agencies that only work with one language, you will need to contact four agencies, each specializing in one of the languages you need. Just imagine how much work you will have contacting all these agencies if you are translating into six languages? Or even 10?

Secondly, these companies work with a huge range of professionals, which ensures that they will have someone specializing in your area. This means you can be sure you will get the best person for the job, whether you need to translate documents or your website, or if you are looking for simultaneous interpreting for an event, someone to translate your conversations with potential partners or customers (by telephone or in person), or any other additional services.

Finally, multilingual translation has another great advantage, because with these types of agencies your work goes through various filters before it comes back you, meaning you can be sure that everything will be practically perfect first time.

In short, SeproTec is the best option if you are looking for a professional translation to or from any language, anytime anywhere. Our international presence and 24-hour/365-day service will make managing your business so much easier.

SeproTec Translator of the Month: March 2019

abril 5th, 2019 | Posted by admin in Blog | Localización | SeproTec | Translator of the Month | Translators - (Comentarios desactivados)

We are excited to announce the winner of the March 2019 edition of our Translator of the Month action!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

In this ocassion we would like you to meet Alexandra Gabriela Calciu, one of our most trusted sworn translators. As you may see on the picture, Alexandra likes SeproTec as much as we SeproTec like her! :)

What do you start your workday with?

I’ll tell you how a busy day begins. When I have a lot of work, I usually get up at 5 or 6 in the morning. Just as there are people who do better at night, I have come to the conclusion that my brain works much better at dawn. That’s why I prefer to get up very early. Therefore, I get up, I prepare a good breakfast and a big cup of coffee, and I can start my work day, of course, always with optimism. I usually get to work immediately after breakfast, so as not to lose a minute of performance of my brain, since at that time it is at its best. I always finish my day getting my list of priorities ready for the next day. In this way, when I start the day, everything is ready and I know exactly where to start. I think that good organization is the key to success.

Why did you choose translation as a career?

Since I was little, I wasn’t very good at math and languages were my strength. Before I started studying them at school, I already had a good “background” regarding languages. Without much effort, I got to speak French and Spanish and stand out in my class. That is why I continued my journey through the great adventure of the language sector. I must admit it has not been easy, but it was worth it!

If you hadn’t become a translator, what do you think you would have done?

It’s a very good question… I think it has always been very clear to me that I wanted to do this, so I never thought about having another job. Naturally, I had to do other jobs until I became a translator, and each and every one of them has been related to customer service. Consequently, it is likely that, if I had not become a translator, I would be working in ​​human resources or customer service. It is a very difficult sector, since I think there is no more complicated work than customer service. However, due to my infinite patience, every day would be a new challenge and it would be a very entertaining task.

You are the first sworn translator we interview. What are, in your opinion, the biggest challenges sworn translators face on a daily basis?

I must admit it is a great honour to be chosen Translator of the Month, and it is even more so because I am the first sworn translator to be awarded. Sworn translators, apart from having the ENORMOUS responsibility of translating official documents (with everything this entails), face many daily challenges. One of them is acting as an advisor. Most of my clients ask me for advice on legal procedures, so many times I face the difficult situation of having the responsibility of advising and guiding the client regarding the procedures that must be followed.

It is often said that translation is an underrated job. Do you think that people understand and value this profession or are there any misconceptions?

I couldn’t have said it better myself. We are always “behind the scenes” and people often don’t understand how difficult this job is and the responsibility we must assume when writing some words on a piece of paper. Many clients say “I could also do the translation myself, but…” ☹ It is a sentence I have heard many times and that makes me think many people don’t value this job. Fortunately, there is an even bigger number of people who do value this profession and know that we, translators (whether sworn or not), have an extremely important role and that not any bilingual person can perform such tasks.

What do you most enjoy about working with SeproTec?

I have come a long way to get to work as Sworn Translator-Interpreter in Spain. When I started my “adventure” in the field of translation in Spain, I didn’t know how the sector worked. I started by contacting several companies, among which, of course, was SeproTec. I must admit that they have accepted me and made me feel a part of their GREAT FAMILY. Even during the first months of collaboration with SeproTec, I had the feeling that I had worked with them for a lifetime. Apart from the punctuality in payments and the quick solution of small problems that may arise along the projects, what I like the most about the collaboration I have with SeproTec is the human touch offered by the PMs, who are always polite, fast and reliable.

 

Thank you, Alexandra! It’s fantastic to have you among our Team of Translators! Happy Friday and enjoy your SeproTec hoodie :)

Challenges of intercultural communication

abril 2nd, 2019 | Posted by admin in Blog | Did you know...? | International | Localización | Marketing | SeproTec - (Comentarios desactivados)

Globalization gives you the opportunity to expand your business into other countries and to find and explore new markets in which to sell your products or services. Yet the overall global context does not mean that countries are giving up their cultural roots. When taking your brand into a country you don’t know, transcreation is the way to go. Transcreation means being aware of intercultural differences and analyzing them so as to adapt your communication to a different culture.

‘Transcreation goes beyond creative translation,’ says transcreation expert from Transcreat, agency with which SeproTec workd on a regular basis,

‘ You should forget old translation concepts of fidelity and transparency. Transcreation is about recreation. You should read an original and then forget its wording but keep in mind its meaning. When you have forgotten how this meaning was described in the original, you will be able to recreate it into another language based on the context, culture and idiosyncrasies of the people who are going to read your work.’

Expand your communication possibilities 

When you want to move your business to other countries, you find yourself having to make a huge marketing effort to achieve the desired levels of success. Globalization provides you with a world of business opportunities, but the fact that the world has never been more connected doesn’t mean the end of cultural and communication barriers between cultures.


What must you do to establish your business in a new country?

It has been shown that consumers are put off by poorly translated websites and tend not to trust them. This occurs with sites with text that is full of spelling mistakes, poorly translated or simply poorly written. This is not the only important aspect, though.

Have your website well translated and adapt it to your target market if you want to be successful

If you really want to expand your brand and increase your sales in a new country, having your website well translated is not enough.

- Adapt all your messages, your communication style and your campaigns to adjust them not only to a new language, but also to a new culture.

- Recruit native staff to ensure that your strategies are best suited to the values and characteristics that define your new audience.

A new communication structure

All too often, when we talk about starting to sell in another country, the first and only thing that comes to mind is translating our website, but this is by no means the only thing you are going to have to adapt.

- New country is synonymous with new bureaucracy and with building relationships with suppliers and distributors based there.

- If you have to change currencies, the best thing to do is review your entire pricing policy. Every culture has its own way of understanding prices and this is no trivial matter. Get in contact with experts if you feel unsure.

- Specific characteristics can also influence the design of your website, the colors used and even the type of people who appear in your visuals, videos and advertising spots.

Transcreation shows itself to be the most effective strategy. If you want to be successful, make sure you don’t focus all your effort just on a good translation, but also consider all the dimensions that influence your communications in the new country.
‘As the world we live in becomes more globalized, digital and diversified, and markets continue to broaden, new challenges arise,’ adds Arcelino Monteiro, one of our most trusted and experienced transcreation experts, ‘Never before has a service been in such high demand and as necessary and urgent as it is today: transcreation, a powerful globalization tool that takes into account heritage, local values, beliefs and cultures aspects to convey a message in a way that appeals to a different culture, reaching their hearts and minds and evoking emotions.’

According to Arcelino, main challenges when working on a transcreation project are:

• Puns;

• Idioms;

• Proverbs;

• Slogans;

and character limits (when they are applied).

SeproTec’s pioneering transcreation service involves translators, proofreaders, testers, creators and marketing and communication experts working together. This service is indispensable for reaching any market.

SeproTec at DIA 2019 Global Annual Meeting!

marzo 14th, 2019 | Posted by admin in conferences | events | Life Sciences | Localización | SeproTec | Traducción - (Comentarios desactivados)

Sharing views and expertise with industry leaders, meeting 6,000+ life sciences professionals, networking… This is what awaits SeproTec Team at DIA 2019 Global Annual Meeting in San Diego, June 23-27. We will be exhibiting at booth #621.

This meeting is a must-attend for all life science professionals around the globe. Stay tuned for more info!

 

SeproTec: #24 on Slator 2019 LSP Index

febrero 27th, 2019 | Posted by admin in Localización | Rankings | SeproTec | Sin categoría | Slator | ¿Sabías qué...? - (Comentarios desactivados)

Slator released the Slator 2019 Language Service Provider Index featuring the world’s largest translation, localization, interpretation, subtitling and dubbing companies.

We have a pleasure to inform you that SeproTec is ranked #24 in Slator’s Language Service Provider Index for 2019!

SeproTec ranked 24 on Slator 2019 LSPI

2018 was a positive year overall, with strong double-digit growth for many of the leading 40 or so players, states Slator.

We are celebrating being within the Leaders Group!

We would like to say Thank you! to the whole SeproTec team: our employees, translators and interpreters for all their efforts and hard work.

 

SeproTec Translator of the Month: June 2018

agosto 6th, 2018 | Posted by admin in Blog | Localización | SeproTec | Traducción - (Comentarios desactivados)

 

Let us announce the ninth winner of the Translator of the Month action at SeproTec!

We have launched the initiative back in September 2017 and this is a way to say Thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

 

Meet Sandrine Harris! Sandrine was so kind to answer our questions – so here we go!

What do you start your work day with?

I always start my day with a cup of tea while going through my e-mails and checking my planning for the day.

When did you realize you wanted to pursue translation career?

I became a translator 20 years ago when I moved from England to Reims, France to follow my husband. At the time I was a R&D Manager for a cosmetic company but if I wanted to get a similar job, I would have had to travel over 2 hours as the companies were located in Paris so I did not consider this option having a young child. By chance, I came across a job advertisement looking for a freelance FR-EN patent translator in Chemistry. My scientific background fitted their requirements and it all started from there.

If you wouldn´t have become a translator, then what would you do?

I probably would still be a R&D Manager in a chemistry company and as a consequence not spending too much time with my family.

What do you enjoy about working with SeproTec?

I like all the team members I have worked with so far. Everybody is very nice, so polite, supportive and proactive. SeproTec recognize the good work done and it is great to be rewarded.

 What do you think are the greatest challenges of the translation industry nowadays?

I think the biggest challenges are to be better than machine translation tools that have been improving at a fast rate over the last 5 years. To do so, the translator must be fast, reliable, very accurate and provide perfect and high quality translations.

What is your favourite book?

It’s a recent French book and I do not think it has been translated so far: “Juste avant le Bonheur” by Agnès Ledig. I love her style and the positive message she conveyed despite such tragic events.

 

Thank you, Sandrine, and enjoy your SeproTec hoodie! It’s a real pleasure to work with you :)

 

Programa y Acceso al II Foro Internacional del Español, FiE 2.0

octubre 2nd, 2017 | Posted by admin in Localización | Traducción - (Comentarios desactivados)

Quedan pocos días para la celebración del II Foro Internacional del Español 2.0, que tendrá lugar en el pabellón 14 de IFEMA del 4 al 6 de octubre.

Jorge Melero López y Berta Fernández Ceballos, responsables de producción y localización en SeproTec Multilingual Solutions respectivamente, participarán en una mesa de debate sobre Cómo agilizan las tecnologías el proceso de traducción.  ¡Os esperamos el 5 de octubre, a las 10h en la Sala de Conferencias 14A17!

La mesa, coordinada por Antonio Moreno Sandoval, Director del Laboratorio de Lingüística Informática e Investigador Principal del grupo de investigación reconocido por la Universidad Autónoma de Madrid y moderada por Celia Rico Pérez, actual Directora del Área de Traducción y Periodismo en la Universidad Europea de Madrid, contará como ponentes con las intervenciones de:

  • Juan José Arevalillo Doval, Director Gerente en Hermes Traducciones y Servicios Lingüísticos
  • José Blanco Pérez, Director Ejecutivo en the localization department S.L.
  • Jorge Melero López, Responsable de Producción para Europa en SeproTec Multilingual Solutions
  • Berta Fernández Ceballos, Responsable Global de Localización en SeproTec Multilingual Solutions

Os recordamos que es necesario inscribirse a través de IFEMA para obtener el pase de visitante profesional de FIE que da acceso gratuito durante los tres días del evento, es necesario introducir el siguiente código durante el proceso.  CÓDIGO: LI170000309KF

Para registrarte en IFEMA pulsa aquí

Podéis consultar la última versión del programa de actividades en el siguiente enlace:

Programa de Actividades FIE 2.0

 

¡No faltéis!

 

SeproTec Multilngual Solutions Exhibiting at LocWorld34

mayo 26th, 2017 | Posted by admin in Localización | SeproTec - (Comentarios desactivados)

SeproTec Multilingual Solutions, is exhibiting at the LocWorld34 Barcelona conference in Booth 103-104. The conference, produced by MultiLingual Computing, Inc. and The Localization Institute, will be held June 14-16 at Palau de Congressos de Catalunya Barcelona. The exhibit hall will be open June 15 from 8:00 am – 5:15 pm and June 16, from 8:30 am – 4:45 pm.

The conference, which features six concurrent tracks with nine topic areas, has a special focus on continuous delivery.

LocWorld brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Electronic Arts, GetYourGuide, Google, Hewlett-Packard, IBM, Intuit, King, LinkedIn Microsoft, Shutterstock, Tableau Software, The Nielson Company Inc. and many others. More than 600 global business executives from 45 countries are expected to attend.

Swedish journalist, author and digital futurist Andreas Ekström will deliver the keynote – “The Big Five and the Digital Revolution.” Ekström wrote a bestselling book about Google and has since been a leading commentator on all things digital around the world.

The preconference day will include round tables on sales and marketing, life sciences business and game localization. There will also be an initiative on developing talent, hacking the localization thinking into startups, project management and several more sessions.

Attendees may choose from nine topic areas during the main conference program: Advanced Localization Management, Community, Content Management, Core Competencies, Global Business, Inside Track, TAUS, Technical and Unconference.

This conference also presents an opportunity for executives and managers to review the best products and services in the exhibit hall.

Desktop Publishing (DTP)

enero 20th, 2017 | Posted by admin in Localización | Traducción - (Comentarios desactivados)

In a world where digital art and virtual life are becoming increasingly important, keeping up-to-date in terms of technical knowledge is vital. At SeproTec we are well aware of this and work with all kinds of digital files. Our layout technicians are qualified professionals well-versed in the use of popular programs such as Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Flash, Adobe Framemaker, QuarkXpress, Autocad, and so on. They also possess the initiative and the inquisitive nature needed to take on the challenges that new designs and programs put in their path.

Our team of project managers and design professionals are trained to apply and use translation memories in the different translation projects involving these file formats. They thus help maintain consistency within the text and throughout the entire project with regular updates. The use of layout software and translation memories enables us to achieve a high-quality final product, with a professional design matching the original and adapted to the real needs of the target market.

The outcome of this process is a file that is identical to the original in its layout and content, but translated and localized to the language and culture requested by the client.