Five Benefits of Cross-Cultural Training for Instructional Designers

mayo 18th, 2022 | Posted by admin in Blog | eLearning - (Comentarios desactivados)

5 Benefits of Cross Cultural Training for Instructional Designers

Why should instructional designers undergo cross-cultural training? Because developing learning activities that are compelling and engaging in their native language is already challenging enough, but trying to get the same result in three or even more different languages is far more demanding. Taking the time to understand your colleagues and learners in different cultures makes all the difference! Above all, it leads to trust-based relationships. Still not convinced? Here are five benefits of cross-cultural training for instructional designers.

1. Learn how to be culturally “correct” (= appropriate) in your communication style. Most cultures tend to tackle learning problems by looking at the positive, while some cultures find it the norm to provide direct, negative feedback when discussing a problem. There are cultures that prefer an indirect, soft tone to their approach, while others are straightforward and may even seem painfully blunt to people from other cultures who are not used to it. Nevertheless, all styles are “correct” in their cultures. Understanding the differences in cultural communication styles will help you design activities that will allow your target audience to better understand the content and reduce the possibility of offense being taken.

2. Have a Global Mindset. When developing online learning for a global audience there are many things to take into consideration. Culture is not only language, food, religion, gender roles, sports, and family dynamics; culture is a mindset. And when it comes to online learning, culture will determine not only what people learn, but how they learn.

Cross-cultural training will help instructional designers understand how factors that go well beyond language, such as gender, religion and age, all affect learning. For example, you may have audiences in Mexico and Spain. They both speak Spanish (although the differences between Spanish in Spain and in the various Latin American countries are worth a separate blog post in themselves), but culturally, Spain and Mexico are very different. Cross-cultural training will allow you to appreciate different cultures and recognize culturally based behavior. All of which will help you develop higher quality global training.

3. Understand how culture affects interaction and engagement. Interaction and engagement vary greatly from one culture to another. In some cultures learners are expected and encouraged to engage and ask questions and challenge ideas. In some other cultures that is not acceptable.  Understanding the differences is a very important part of knowing your audience. Especially when trying to engage your global audience in such activities as role playing. Not all cultures will feel comfortable participating. The best solution is to be diverse in your activities. Cross-cultural training will provide you with insight to help you better understand your audience, so that you do not put them in embarrassing situations.

4. Design for a Global Audience. Whether as a result of an expansion plan, merger or acquisition, your company is now a global organization. Previously you were developing courses and activities for only one audience in the language of your company’s home  country. Now you have audiences from different countries with different languages. Of course, there are many localization companies that can translate content, localize courseware, and help ensure your project is culturally acceptable, but just acceptable. For the most part localization companies can only work with what you give them. The old adage GIGO, “garbage in, garbage out”, from the early days of computers, applies equally to translation.

Cross-cultural training helps instructional designers understand their global workplace, enabling them to design activities that will facilitate accurate localization, which will in turn deliver content that is culturally and linguistically appropriate.

5. Leverage informal learning options. Discussion of content among learners can lead to better understanding and adoption, and this is especially relevant when the training is created and delivered by people from other cultural backgrounds. Following up after a training event (lunch-and-learns, meetings to discuss adoption or barriers, success stories, discussions of scenarios) helps to increase connections and “stickiness”. Likewise, mentoring can be a valuable tool as a bridge to adoption and closing knowledge gaps.

Cross-cultural training will be of the greatest benefit to instructional designers with a real desire to learn about new cultures and be empathetic with other people, and who are also passionate about developing engaging material for their global audience. And that cannot be learned by merely reading books or watching videos. To be fully effective, cross-cultural training requires you to interact and engage. Online or offline, it does not matter, as long as you can immerse yourself in the course content in a way that allows you to see your material through the eyes of your learners who do not speak your language or share your culture.

Raymond Reyes_ SeproTec

 

 

 

 

 

 

Raymond Reyes
eLearning Sales Director, USA
SeproTec Multilingual Solutions
elearning@seprotec.com

Raymond is the Director of the eLearning Sales Department for the US at SeproTec. He has over 18 years’ experience in the localization industry, the last seven of which focusing on eLearning localization. He has been a featured guest speaker on eLearning Localization at DevLearn, Learning Solutions, ATD TK and ATD ICE. SeproTec is a multicultural, multilingual, global company. We have been helping companies to reach, teach and train their global audiences effectively for over 25 years. To find out more about SeproTec’s eLearning Localization solutions and services. email elearning@seprotec.com.

Top Learning Trends and Successful Localization

abril 20th, 2022 | Posted by admin in Blog | eLearning | Localization World - (Comentarios desactivados)

Top Learning Trends and Successful Localization

Technology is moving faster than ever before and has completely transformed the learning industry in the last 5 years. What used to take months to develop and launch, can now be done in a matter of weeks. The latest Content Management Systems (CMS) mean that tasks that were once laborious, taking countless hours, can now be completed with a few clicks of a mouse, allowing learning professionals to streamline their launches. Whether it’s video editing, developing course structure, adding gamification or in-depth data analysis, technology has made learning much easier for a global and multilingual audience. Unfortunately, many Language Service Providers just haven’t been able to keep up with the technology. So no matter how great your tech is, or how skilled your team is, if you don’t have the right localization partner, your learners will not be able to have that same rich, fulfilling learning experience. In this article we are going to review the hottest trends in learning, and how to address your multilingual needs.

Artificial Intelligence

Artificial intelligence (AI) is one of the hottest eLearning trends.  AI is increasingly playing a bigger and more important role in eLearning, and rightly so, given that with AI’s capabilities are expanding at light speed. AI is not only able to collect and analyze all types of data (such as a learners’ strengths, weaknesses, interests, and proficiency) from LMS platforms, AI can also automate the process, helping to better understand and predict potential stumbling blocks, as well as helping to identify accurate learning paths. In addition to collecting and analyzing data on learners, organizations are using voice-enabled bots for content searches, thus allowing learners to quickly find courses and facilitate their learning experience.

Don’t be too surprised if AI tutors pop up in your next course!

Gamification

Gamification was introduced to the eLearning world back in 2011. Gamification so excited the learning world that there have been several TED Talks, even a conference on the subject entitled “Gamification Summit”. Now Gamification is all the rage and has already been adopted by many LMS platforms. It involves using a gaming platform to engage the audience through the learning process and thus increase learner participation. According to studies carried out in recent years, 83 % of employees are more likely to finish those courses that utilize Gamification. (Source: TalentLMS,2019).

Gamification learning in 2022 will be a big part of companies’ eLearning strategies, as organizations are willing to increase their budgets to include the learning experience that Gamification provides. Gamification has shown the world how it can increase learner participation and retention, and also serves to enhance team building by providing healthy competition among learners. Based on a new market report by Metaari (formerly Ambient Insight), called “The Worldwide 2020-2025 Game-based Learning Market” the expected revenue from Gamification learning will increase to US$28.8 billion by 2025.

Immersive Technologies

Getting your students’ attention has become easier, but keeping their attention is still a challenge. Also, when you live in an age where distractions are everywhere, things get harder still. So, what’s the answer? Immersive learning is one solution.

Immersive learning uses AR and VR to provide learners with a virtual space that would be very costly and difficult, if not impossible, to create for real. Immersive learning helps fill in the gap between theory and practical applications. It also helps to keep students engaged throughout the process. Immersive learning is truly a new dimension that captures the learner’s attention much more effectively than traditional methods. According to PwC analysis, it is predicted that 23 million jobs will use VR and AR by 2030.

Micro-Learning

Technology and entertainment on demand does have its downside. The attention span of learners is getting shorter, as the amount of information they are required to access is increasing. This new on-demand delivery, many say, is the major cause of the human attention span decreasing by 4 seconds since 2000 – to an average of 8 seconds. Today an employee gets about 24 minutes per week to spend on their professional learning. With attention spans getting shorter, and less time to spend on learning, Micro-Learning provides a great solution. Using small amounts of learning content, delivered in small segments, allows learners to access training on their own time. Today’s employees see long training sessions, workshops, and wordy manuals as outdated and a waste of time. This is why Micro-learning works so well. It is time-effective, and offers media-rich content, which in turn facilitates effective learning and increases information retention. Simply put, Micro-learning helps increase retention by providing content a little at a time.

Adaptive Learning

Pushing out the same learning content in a predictable pattern is no longer acceptable. Adaptive learning is an effective approach designed to keep pace with this change. In 2022, adaptive learning, integrated with artificial intelligence, is expected to be very successful. People come to learning situations with different goals, strengths, learning gaps, and preferences. Adaptive Learning shifts away from the “one-size-fits-all” approach. By using technology and learner data to deliver learning experiences that are personalized for each user, Adaptive Learning achieves much better results, by allowing learners to customize their individual learning paths. Indeed, by giving learners what they need, in the ways they want it, adaptive learning provides a more effective and efficient learning experience. Instead of working through a course from start to finish—accessing all content and completing all activities in a linear fashion— adaptive learning allows students to access the content they need by assessing what they already know, then delivering what they still need to learn.

Social Learning

Through interacting with others, a person learns social behavior in three major ways; Observation, Imitation, and Modeling. Social learning is a result of these influences and is the most natural way of all in which to learn. It has existed for thousands of years and will continue to persist in the future. Social learning is learning by observing other people, adapting one’s behavior in social settings and is not restricted to in-person learning, since it can also be achieved online. People can emulate what they see online. This is why social media influencers have such a big impact in marketing. eLearning platforms are using creative and innovative approaches to promote interaction between users through teamwork and various collaborative assignments. With this in mind, when developing online courses, instructional designers promote a more relaxed environment by utilizing tools that allow learners to engage with each other and adding interactive activities for students to enjoy.

Localization

If you’re an Instructional Designer, or eLearning Manager, you are tasked not only to develop courses across multiple platforms, now you’re also asked to utilize these latest trends to ensure you have an engaged audience. And if that wasn’t enough, you must effectively reach a multilingual, multicultural, global audience.  Not an easy task at all. Just as important as choosing the right tools and technology, choosing the right localization partner can be the difference between a highly successful global launch, or one that comes back to haunt you. First, you need a partner who has been there and done that, in this case an organization that understands all the nuances surrounding multicultural, multilingual learning. There’s so much more to it than just a need to translate words and internationalize content. When language and culture intersect with learning goals, a lot needs to be taken into consideration in order to have a successful campaign. You need to be confident that your message has the same impact in every language and every culture. Finding the right partner for this will be the difference between success and failure.

Raymond Reyes_ SeproTec

 

 

 

 

 

 

Raymond Reyes
eLearning Sales Director, USA
SeproTec Multilingual Solutions
elearning@seprotec.com

Raymond is the Director of eLearning Sales Department for the US at SeproTec. He has over 18 years’ experience in the localization industry, with the last 7 years focused on eLearning localization. He has been a featured guest speaker about eLearning Localization at DevLearn, Learning Solutions, ATD TK and ATD ICE. SeproTec is a multicultural, multilingual, global company. We have been helping companies to reach, teach and train their global audience effectively for over 25 years. To find out more about SeproTec’s eLearning Localization solutions and services email elearning@SeproTec.com.