Translating a tweet: the best way to do it

marzo 19th, 2019 | Posted by admin in Did you know...? | International | Marketing | Social media - (Comentarios desactivados)

One of the main characteristics of the social media platform Twitter is that it has a character limit for each of the messages you want to publish, the famous 280 characters.

You have to express whatever it is you are thinking in that precise moment or convey it in an understandable way within that limit. By the way, increasing the character limit in Twitter posts from 140 to 280 characters was, according to many experts, one of the most important changes in PR and marketing in 2018.

Longer tweets give you an opportunity to get more content.

Tweet translation

Because of the social media platform’s character restriction, translation is a real challenge in certain language combinations. For example, from Spanish to English it is usually not that complicated as it has a simple structure that usually takes up less space. On the other hand, a translation into German can be quite complicated as it has longer words.

How to translate with space limits

This is a question that pertains not only to social media, but also to subtitling. The best approach is to take a number of factors into account:

- The maximum number of characters in each message. This may seem obvious, but you must take this into account because otherwise the message might not be published.

- The linguistic characteristics of the target language. To continue with the last example, if you know that German usually takes up more space then you need to come up with different solutions to successfully convey the same message as in the original language. In this case we’re talking about adaptation.

- The essence of the message you wish to convey. If you want to translate a publication originally written in English into German, the best thing you can do is identify the main gist of the message. If you are clear on what you are trying to convey, you can create a translation that, while not saying it in the same way, does convey the same idea.

- The marketing structure of the target language. You need to see the social media platform Twitter as just another marketing tool among the many that exist. This complicates everything a bit because, while also successfully conserving the original message’s meaning in the translation without exceeding the medium’s character limit, you must also choose the right terms to sell the product being marketed.

- Who is the intended recipient. In addition to all of the aforesaid, you must always be aware of who the intended recipient of the message is. This way you can adapt the tone and the terms used in the translation to catch their attention.

The limited number of characters we can use on Twitter may seem like a limitation, however a short message format allows you to share information very quickly. This is what distinguishes Twitter. Twitter users respond quickly to emerging information, and therefore, you cannot allow yourself to be out of date or to publish content that is not adapted to your audience.

These are some tips for achieving the most accurate translation possible. The best thing you can do, however, is to leave it to the professionals and steer well clear of machine translations or word-for-word translation. At SeproTec we have extensive experience with marketing translations. We know that it is not enough for messages to be understood – they also have to connect, as while targeting a given market we must adapt the communication strategy to the culture and customs of the target audience. That is why our team is backed by professional translators with expertise in different marketing disciplines.

By the way: are you following us on Twitter?

 

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SeproTec at DIA 2019 Global Annual Meeting!

marzo 14th, 2019 | Posted by admin in conferences | events | Life Sciences | Localización | SeproTec | Traducción - (Comentarios desactivados)

Sharing views and expertise with industry leaders, meeting 6,000+ life sciences professionals, networking… This is what awaits SeproTec Team at DIA 2019 Global Annual Meeting in San Diego, June 23-27. We will be exhibiting at booth #621.

This meeting is a must-attend for all life science professionals around the globe. Stay tuned for more info!

 

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SeproTec: #24 on Slator 2019 LSP Index

febrero 27th, 2019 | Posted by admin in Localización | Rankings | SeproTec | Sin categoría | Slator | ¿Sabías qué...? - (Comentarios desactivados)

Slator released the Slator 2019 Language Service Provider Index featuring the world’s largest translation, localization, interpretation, subtitling and dubbing companies.

We have a pleasure to inform you that SeproTec is ranked #24 in Slator’s Language Service Provider Index for 2019!

SeproTec ranked 24 on Slator 2019 LSPI

2018 was a positive year overall, with strong double-digit growth for many of the leading 40 or so players, states Slator.

We are celebrating being within the Leaders Group!

We would like to say Thank you! to the whole SeproTec team: our employees, translators and interpreters for all their efforts and hard work.

 

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On February 21st we are celebrating International Mother Language Day!
It was approved at the 1999 UNESCO General Conference and has been observed throughout the world since 2000. ‘Since 2019 is the International Year of Indigenous Languages, the theme of this year’s International Mother Language Day will be indigenous languages as a factor in development, peace and reconciliation.’, UNESCO states.
At SeproTec offices there are several dozen languages spoken and our Team’s diveristy is what we love the most!
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SeproTec Translator of the Month: January 2019

febrero 19th, 2019 | Posted by admin in SeproTec | Translator of the Month | Translators - (Comentarios desactivados)

Let us announce the first winner of the 2019 edition of our Translator of the Month action!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

In this ocassion we would like you to meet Cristina Munari, one of our most trusted patent translators, living in Trieste.

What do you start your work day with?

My profession gives me the freedom to organize my day with flexibility. After breakfast, I check and respond to e-mails and I spend a couple of hours in front of the PC. Then I go out for a walk in the beautiful town of Trieste, and I often take a glimpse of the sea. After lunch, I get down to work. My concentration improves in the afternoon and I give my best in the evening, while my cat (the faithful translator’s companion) sleeps on the couch or underneath a table lamp.

Why did you choose translation as a career?

I soon discovered in my teens my passion for languages and travelling. I took several language courses in London, Dublin and Edinburgh and studied foreign languages in high school and then here in Trieste. After a few years in a multinational company, I took one year off to go to the English-speaking part of Canada to improve my spoken English. After coming back, I started to work for translation agencies, first in-house and then as a freelancer.

You are one of our most regular and trusted patent translators. How did you become interested in this specific field of the industry?

Most in life happens by chance. In 2006 in Milan I was introduced to a patent translation agency, and I started to translate IP-related documents, especially mechanical. After taking a master’s course in medical and pharmaceutical translation, I included chemical and pharmaceutical patents as well.

Being a freelancer, how do you find balance between work and private life?

My profession can be demanding and sometimes friends and relatives can feel neglected. After a few frantic years, I have made a point not to work on weekends, in order to find the time to relax and to travel.

What do you most enjoy about working with SeproTec?

SeproTec is a professional and reliable company and the project managers are nice individuals, who can motivate collaborators to give their best and who answer promptly to all questions. I really enjoy working with them.

Do you have a life motto?

Not just one, it can vary. At the moment I would choose the following:

Stop trying to make things happen. Let things happen.

Thank you, Cristina! It’s a pleasure to have you in our Team of translators! Enjoy your SeproHoodie! (And say Hello to your lovely cat!)

 

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SeproTec Translator of the Month: December 2018

enero 17th, 2019 | Posted by admin in Blog | SeproTec | Translator of the Month | Translators - (Comentarios desactivados)

Happy New Year!

At the beginning of the new year we have a pleasure to announce the fifteenth winner of our monthly action: Translator of the Month, December 2018!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

We would like you to meet Elettra Zanetti, and invite you to read an interview with her.

Elettra, what do you start your work day with?

I usually spend half an hour playing with my dog or cuddling her. Then, we share breakfast, she has her own biscuit with some water and I have mine with some milk or a cup of tea. As a matter of fact, I am no fan of daily routine, so every day can be different depending on my commitments.  Whenever possible I’d rather start working late in the morning, continue until late evening and then, after practising some swimming, through the night. I enjoy working at night when it is quiet and silence surrounds me. It helps me concentrate and achieve my best results. On the other hand, I am a late sleeper and seldom wake up before 9 am.

When did you realize you wanted to pursue a career in translation?

Eight years ago. I had been working as a Sales Administration Officer for a multinational company for some years. It was a nice job in a steady company, but the routine was killing me. At that time, translating contracts from English into Italian was one of my tasks. One day, something clicked inside my brain and I asked myself “Why not?”. I took a year leave and attended an MA course in Translation and Interpreting in London. When I returned to Italy, I started my own business as a freelance translator

Being a freelancer, how do you find balance between work and private life?

I juggle tasks, commitments and affections. It is kind of every-day tuning and I work on it with my husband an my family. According to my experience, every career implies sacrifice and self-denial from us and a lot of understanding from those living with us. Prioritizing is capital and I have made a point of sparing some time for myself every day. I call it my “airtime”. It helps me to relax, and provides me the energy to manage everything.

What do you most enjoy about working with SeproTec?

My feeling is that Seprotec is a well-organized company, at least as far a project management is involved. However, in my opinion, no matter how well structured a company can be, it needs smart people there to keep it going. All the PMs I have worked with in Seprotec have proved to be great professionals and nice human beings, which is the perfect combination.

In your opinion, what are the biggest challenges the translation industry is facing nowadays?

The challenge could be summarized in two words: time and quality. Deadlines are becoming increasingly tighter and it requires a cool head and a wealth of professionalism, efficiency and expertise to meet them all while producing quality work.

Which is your favourite book?

This is a difficult question! I love a bunch of them. But if I absolutely have to pick one, then it is The Razor’s Edge by Somerset Maugham. It is a novel about the hard path to enlightment and happiness which actually lie in spirituality and knowledge, far from the conventional, materialistic life that most people pursue.

Thank you, Elettra! Working with you is a real plasure. Enjoy your SeproHoodie! ;)

 

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SeproTec Translator of the Month: November 2018

diciembre 17th, 2018 | Posted by admin in Sin categoría - (Comentarios desactivados)

As the year is coming to an end, we announce the fourteenth winner of our Translator of the Month action at SeproTec!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

In this ocassion we would like you to meet Claudia Händel, who is one of our most trusted patent translators.

 

 

 

 

 

 

 

 

What do you start your work day with?

I start out with the obligatory good cup (or two) of tea – without that I won’t survive the day and then I check all the emails, in order to warm up for the ‘real’ work.

How did you become interested in the patent translation industry?

When I started to receive more and more offers for patent translations, I decided to get more involved in this subject, so over time I gained insight into the terminology and particular phrasings of patent translations which eventually came to make up a large part of my current work.

If you hadn’t become a translator, what do you think you would have done?

As an animal aficionado owning Labrador Retriever dogs, I would have probably done something in the veterinary field or some work with animals (which I am doing in my spare time now, training and showing dogs).

What do you most enjoy about working with SeproTec?

The work culture at SeproTec is great. I really like the professionality and friendliness of the SeproTec project managers – it is always a pleasure communicating and resolving any issues with them. This is also true for all the other persons at SeproTec. Furthermore, I like the organizational processes for their user-friendliness and excellent functionality (XTRF portal, accounting, POs).

Human Translation vs Machine Translation – what do you think?

Both are valuable in their own right. I think that a translation done by a human is still superior to that done by a machine, as far as picking up particular meanings and fine nuances is concerned. Yet with frequent repetitions and/or identical text passages machine translations are very helpful, especially for consistency reasons, and in particular for technical texts which are often rather repetitive. MTs serving as a basis for editing by humans is a good combination which facilitates the work of translators and yields good results.

 

Thank you, Claudia! It’s a pleasure to have you in our Team of translators! Enjoy your SeproHoodie! ;)

 

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What does a medical interpreter do?

noviembre 20th, 2018 | Posted by admin in Blog - (Comentarios desactivados)

The medical interpreter plays a very important role, providing essential support in the healthcare industry. Few things are as critical as one’s wellbeing. Contextualized translation goes beyond words alone in order to also understand the emotional impact a medical situation can have on a person’s life.

At SeproTec, we have extensive experience with in-person interpretation for both public and private institutions.  In this article, we discuss the importance of this profession in the healthcare industry.

The importance of medical interpreters in the healthcare industry

 

 

 

 

 

 

 

 

 

 

 

 

 

Communication Assistance for Foreign Patients

Often, the medical interpreter acts as a kind of mediator between doctor and patient. In this regard, they have an ethical responsibility to faithfully transmit a message to the patient regarding the observations made by the specialist, and vice versa. In the context of the healthcare industry, providing excellent interpreting is paramount/invaluable/of the utmost importance.

At the same time, this is one of the most private aspects of a person’s life. Issues relating to a person’s clinical history are very private and intimate matters. Part of the ethical code of an interpreter is respect for the privacy of every person. In some cases, they even sign confidentiality agreements.

At all times, communication is an especially important priority. When a patient doesn’t speak the same language as their doctor, they feel disoriented and uneasy. An interpreter specialized in this field provides emotional closeness for these patients, so that they feel more secure because they understand what is happening, thanks to the interpretation. The patient receives answers to all their questions.

This is very human work, and so the interpreter must be introspective in order to be truly involved in the case, while also controlling their emotions and preventing each situation from affecting them personally. Maintaining objectivity is probably one of the most complicated aspects of this profession.

In a large majority of cases, medical interpretation is provided for patients who have a very different culture from our own. As such, the interpreter must have an understanding of both cultures that goes beyond the language itself.  Hesitance about being treated by someone of the opposite sex or undergoing certain medical tests and formality of treatment are just some of the aspects which the interpreter must consider in order to do their job well.

It is also important that medical interpreters be familiar with the functioning of the national health system of the country where they practice, as well as the documentation that is regularly used in this industry.

The work of the interpreter is made even more complex by the difficulty of medical language, which includes technical concepts and specific terminology. Just as a doctor may see their work as a personal calling, interpreters working in this field often feel the same. This personal assistance is as valuable as medicine itself.

Interpretation in Service of Medicine

The interpreting modalities most often used include bilateral interpreting, liaison interpreting, and sight translation of documents, records, prescriptions, etc.

This assistance can be provided in person. However, thanks to the power of new communications tools and technology, interpreting can also be carried out remotely by video call or telephone.

The work of a medical interpreter is essential to both doctors and patients.

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¿Qué hace un intérprete sanitario?

noviembre 20th, 2018 | Posted by admin in Blog - (Comentarios desactivados)

La profesión de intérprete sanitario es muy importante por todo lo que significa esta labor de apoyo en el sector. Pocas cuestiones son tan trascendentales como el bienestar. La traducción contextualizada en este ámbito va más allá de las propias palabras al comprender, también, la influencia emocional que una circunstancia médica puede producir en la vida de una persona.

En SeproTec disponemos de amplia experiencia en la interpretación presencial tanto en instituciones públicas como privadas. En este artículo, analizamos la importancia de esta figura profesional en el ámbito sanitario.

The importance of medical interpreters in the healthcare industry

Apoyo de comunicación a pacientes extranjeros

El experto realiza en muchos momentos una labor de mediación entre el médico y el paciente. Desde esta perspectiva, tiene la responsabilidad ética de transmitir un mensaje fiel al paciente sobre aquellas observaciones realizadas por el especialista y viceversa. La importancia de una interpretación excelente en este tipo de situación es más que evidente si pensamos en el cuidado de la salud.

A su vez, este es uno de los aspectos más privados en la vida de una persona. Aquellas cuestiones que tienen que ver con su historia clínica forman parte de su propia intimidad. Dentro del código deontológico de un intérprete se encuentra el respeto a la privacidad de cada ser humano. Incluso se firman acuerdos de confidencialidad en algunas ocasiones.

La comunicación es una necesidad de expresión muy importante en cualquier momento. Por esta razón, cuando un paciente no habla el mismo idioma que su médico se siente desorientado e intranquilo. Un intérprete especializado en este sector es una figura de cercanía emocional para esa persona, que se siente más segura al poder entender qué está ocurriendo gracias a la interpretación. El paciente obtiene una respuesta a todas sus dudas.

Este es un papel tan humano que el intérprete tiene que realizar un trabajo de introspección para implicarse en el caso, controlando las emociones, pero sin llevarse cada situación al plano personal. Mantener la objetividad es probablemente uno de los aspectos más complicados de esta especialidad.

En un gran porcentaje, esta actividad se realiza con pacientes con una cultura muy diferente a la nuestra, por lo que los conocimientos del intérprete respecto a ambas culturas deben ir mucho más allá que el dominio del idioma. La reticencia a ser atendido por facultativos de otro sexo, la resistencia de algunas culturas a realizarse ciertas pruebas médicas y/o la formalidad en el trato son, entre otros, aspectos que un intérprete debe tener en cuenta para realizar bien su trabajo.

Es también importante que los intérpretes del ámbito sanitario estén familiarizados con el funcionamiento del Sistema Nacional de Salud del país en el que ejercen su profesión, así como con los documentos más habituales que se manejan en el sector.

La complejidad de la función del intérprete es visible por la propia dificultad que tiene el lenguaje médico a través de conceptos y tecnicismos de este campo semántico. Así como la profesión de médico es profundamente vocacional, la labor del intérprete que trabaja en este campo también puede serlo. Este apoyo personal es tan valioso como la propia medicina.

La interpretación al servicio de la medicina

Respecto a las modalidades de interpretación, se usan ante todo la interpretación bilateral o de enlace y la traducción a la vista de documentos, historiales, recetas, etc.

Este apoyo puede realizarse de manera presencial. Pero, además, gracias al poder de las tecnologías y de las nuevas formas de comunicación, también es posible llevar a cabo esta labor de interpretación a través de una videoconferencia en una situación de distancia o a través de interpretación por teléfono, por ejemplo.

La labor de un intérprete sanitario es fundamental para médicos y pacientes.

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SeproTec Translator of the Month: October 2018

noviembre 16th, 2018 | Posted by admin in Blog | SeproTec | Traducción | Translator of the Month | Translators - (Comentarios desactivados)

We announce the thirteenth winner of our Translator of the Month action at SeproTec!

This initiative is our way to way to say thank you! and recognize the efforts of the industry professionals: translators, the driving force behind every translation company’s success.

In this ocassion we would like you to meet Piotr Tomsia and we would like to invite you to read a short interview with him.

Piotr, what do you start your work day with?

I am an avid fan of daily routines, so I always try to start my days off in a similar fashion. Almost every day I get up at 6 AM. Next, I make some coffee (and I’m an even bigger fan of coffee) and sit down with my laptop. I spend the next 30 to 45 minutes reading. It’s not purely for informative reasons. It also helps me get in rhythm for the day. After about an hour I start proofreading translations from the day before. This way, I get to do some work before the usual 9 AM deadlines and find time for sports (mostly basketball!) and other activities in the afternoon.

When did you realize you wanted to pursue a career in translation?

I believe I first started considering a career in translation in high school. However back then I mostly wanted to work with languages in any kind of manner. It was only a couple of years later, at university, that I realized translation and interpreting were the two things that I enjoyed the most. After graduating I started an internship, which convinced me that this was the right thing to do. It also helped to have some of the nicest and brightest people I have ever met as my teachers.

 If you could speak any foreign language, which would it be and why?

My wife always tells me I have a knack for Italian. I do love this country and its culture (food isn’t bad either, right?) so there must be something in it. It would also be nice to speak Mandarin and see what that part of the world is up to. Or maybe Japanese? It’s very hard to pick just one but I would ultimately go with Italian. It would greatly help with exploring the country’s culinary secrets J

What do you most enjoy about working with SeproTec?

This particular question is easier because the thing that I enjoy the most is also the thing that I am most impressed with. It’s the work culture. SeproTec is like a well-oiled machine. Every person in the company that I interact with is very professional and goes above and beyond to make everything clear, provide help and answer every single question. It makes my work a lot less complicated!

 In your opinion, which are the most important challenges in the translation industry nowadays?

In my view, the most important challenge that the translation industry (or maybe the translators themselves) faces is the pace of work and ever-tighter deadlines. Clients often require very quick services. It may pose a problem since everyone has to work on several projects at the same time. This in turn requires greater efficiency and organizational skills, and not everyone is up for the challenge.

 

Thank you Piotr, dzięki! Enjoy your SeproTec hoodie and thank you for your cooperation!

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