SEPROTEC, ONE OF THE 30 MOST IMPORTANT TRANSLATION COMPANIES IN THE WORLD

julio 27th, 2015 | Posted by admin in SeproTec - (Comentarios desactivados)

The prestigious independent consulting firm Common Sense Advisory has once again prepared its annual ranking of the most important companies in the world in the translation and interpreting industry, with the participation of more than 1,000 companies from across the globe. With more than 150 million words translated last year, an average of 350 interpreting sessions per day and more than 900 clients worldwide, SeproTec Multilingual Solutions has positioned itself as the leading translation and interpreting company in Spain, the second in southern Europe and one of the top 30 companies globally.

SeproTec has risen 8 places in comparison to the previous ranking, jumping from 36th place in 2014 to 28th place in the space of just one year. This growth is due to the increase in business volume in the international market as well as important new global contracts being awarded for translation, interpreting and localization services.

For Juan Julián León, CEO of SeproTec, “this recognition rewards the hard work and effort put in by our whole team. We have our sights set on growing in the international market by opening new offices to be closer to our customers. Everything we do, we do for our customers, and that dedication to service is what has led us to be present in 13 countries and to offer some of the most comprehensive and tailored services in our industry. We are very pleased and will keep on working as we have until now to continue to climb the ranking.”

SeproTec Multilingual Solutions is a company with over 25 years of experience in the industry, and has developed a wide range of services that help different companies and institutions to carry out their international communication without worrying about language issues. It is present in 13 countries and has over 380 employees.

The new issue of TAUS Review is out!

julio 16th, 2015 | Posted by admin in Localización | Traducción - (Comentarios desactivados)

This online magazine takes as its mission to help the world communicate better. The language industry holds the key to success of ever more globalizing business and governance. Entrepreneurs and workers in the language industry are hardly aware of the strategic function they fulfill in this time of ‘hyperglobalization”.

Politicians, businessmen and in fact consumers, citizens of the world, they all become more and more dependent on the language sector. It is for them that we put together this quarterly review, for everyone who is interested in language technology and business and who believes that translation in every language should be available to everyone, just like electricity, water and the internet.

Download PDF version

Breaking into Latin American Markets on a Small Budget

abril 4th, 2013 | Posted by admin in Sin categoría | Traducción - (Comentarios desactivados)

María Azqueta, Production Manager of SeproTec and Diego Bartolomé CEO of Tauyou describe the process they went through using machine translation between Spanish dialects at the GALA Conference 2013.

Nowadays, machine translation (MT) is used throughout the industry and almost everyone in the field has likely tried it at least once. Most people are aware of some of its uses and applications. For example, it’s well-known that some Language Service Providers (LSPs) use it to bring down their costs and meet tighter deadlines. Others use it to translate chat messages or e-mails in order to communicate with friends or contact businesses from different parts of the world. It is also helpful for getting a quick idea of what your foreign competitors are offering and for determining if the contents of a file, such as a legal document or patent, warrant the expense of a human translation. There are, nevertheless, still several unexplored applications which use MT and other Natural Language Processing (NLP) tools in a very different way. One of these unexplored applications is the subject of our presentation.

Background
As readers might know, Latin American Spanish is composed of different Spanish dialects spoken throughout the region. Many companies ask LSPs to translate their marketing material into Latin American Spanish or International Spanish, as they want to their products to gain a foothold in this vast market. Argentine Spanish, however, is very different from Mexican Spanish, which is, in turn, quite different from Chilean Spanish, and so forth. Therefore, if you really want to break into a specific market in Latin America, you must decide which country you want to target and localize your material for the different Spanish dialects spoken in each individual country.

Then comes the tricky part: budget. Localizing a project for one language can be hard enough for companies to budget, so budgeting a localization project for four or five dialects of the same language can seem like a Herculean task. SeproTec thus endeavored to find a more cost-efficient solution for effectively reaching the target markets and decided that MT was the answer for making localization accessible and economical for its clients.

Initial brainstorming
SeproTec and tauyou first considered a solution that seemed straightforward enough: directly applying MT to translate from English into the different Spanish dialects. The initial tests, however, showed that the resulting documents required extensive post-editing that was beyond the scope of the available budget. Furthermore, some clients were uncomfortable with the fact that marketing materials were being translated first by a machine.

After consultations with several clients, it was clear that they were willing to invest in a human translation, if not for all of their markets – as not all countries have equal weight in corporate strategy – then at least for their most important targets. On the technical side, tauyou saw the feasibility of a Spanish-to-Spanish translator, who would adapt the Spanish to each country’s dialect (currently Argentina, Chile, Colombia, Mexico, and Puerto Rico, with more to come).

Implementation & Results
Before implementing the machine localization, SeproTec gathered all its translation memories and linguistic assets as well as resources from its clients, such as websites and internal correspondence. This documentation, along with other, publicly available, materials, helped tauyou to build an initial prototype of the engine.

In order to test the quality of this initial prototype, SeproTec localized several strategic documents written in European Spanish for Argentine, Chilean, Colombian, Mexican, and Puerto Rican Spanish. These localizations were performed both by the prototype engine and by a team of human translators and linguists, in order to compare and contrast the results of human and machine localization. Only a few bugs in the engine needed to be fixed to obtain the required quality level and, surprisingly, almost no post-editing of the machine localization was needed.

In essence, the following aspects were considered:

  • Lexical variations
  • Idioms
  • Grammatical differences

It is important to point out that the human localizations also had to go through a process of revision, as some of the terms were not correctly adapted in their first iteration.

Conclusion and further work
SeproTec’s clients are now able to localize their marketing material for the different Latin American markets they target with substantially reduced overhead. As with any technological tool, however, the localization engine still has room for improvement. Specifically, we are currently working on:

  • Improving the lexicons and grammars. It’s important to correct as many words as possible, so we are continuously adding new words to the system. Some grammar rules are still not covered by the system. In this regard, tauyou is developing a simple web interface to handle terminology and grammar that will be made available in the near future.
  • Extending the language coverage:
    • Including more Spanish dialects (Peruvian, Uruguayan, Guatemalan, etc.)
    • Incorporating other languages, such as automatic localization of UK English to American English and vice versa and of European Portuguese to Brazilian Portuguese and vice versa. Moreover, as SeproTec & tauyou have already developed a very powerful MT engine for the Spanish to Portuguese combination, a new version, specifically for Brazilian Portuguese, is going to be developed in order to cover a greater area of the Latin American Market.

A la caza del traductor – On the Hunt for a Translator

julio 19th, 2012 | Posted by admin in Traducción - (Comentarios desactivados)

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A la caza del traductor

En las búsquedas y procesos de selección de traductores intervienen un gran número de requisitos, lo que con frecuencia hace difícil (o muy difícil) ajustar entre las características de los candidatos y nuestras necesidades en esos momentos concretos. Las variables que debemos tener en cuenta son la lengua de partida, la lengua de llegada, la especialidad, las tarifas, la disponibilidad del traductor, la fluidez de comunicación con la persona (esto incluye factores como el lugar de residencia del traductor y la diferencia horaria, pero también otros aspectos que tienen más que ver con sus circunstancias personales o su forma de ser, como que tenga acceso al email y al teléfono de manera ágil y que se muestre disponible y colaborador para responder a nuestras preguntas).

La lengua de partida y de llegada es el primer factor decisivo y eliminatorio. Por cuestiones de calidad, solo pedimos a nuestros traductores que trabajen hacia su lengua materna. Es decir, que si el cliente nos pide una traducción de sueco a ruso, necesitamos a una persona nativa de ruso. Pero si nos pide un trabajo de ruso a sueco, necesitamos a un traductor cuya lengua materna sea el sueco. ¡Una gran diferencia! Por ejemplo, hay infinitamente más traductores de inglés a turco (nativos de turco), que de turco a inglés (nativos de inglés). Nos consta que hay traductores y agencias que ofrecen traducciones en ambas direcciones. Sin embargo, a excepción de ciertos casos muy, muy excepcionales de bilingüismo real, nosotros entendemos que un traductor tiene una única lengua de llegada, que es su lengua materna o preferente.

Otra dificultad es la especialidad. Muchas veces trabajamos con textos de contenidos muy específicos y que requieren conocimientos muy técnicos, no solo del área en sí, sino también de la terminología adecuada que debe emplearse. Por ejemplo, es muy dispar la experiencia y cualidades que debe tener un traductor de marketing, que sea capaz es escribir con soltura textos publicitarios y adaptarlos muy bien a la cultura de llegada, que lo que le pedimos alguien encargado del manual de seguridad de una central nuclear, o de la descripción química de un medicamento, o del lenguaje de programación de un software. No se trata de ser mejor o peor traductor, sino sencillamente de tener las habilidades y experiencia para ese trabajo en concreto.

Las tarifas en determinados casos también son decisivas. Intentamos que no sean eliminatorias, pero a veces, cuando los precios que ofrece un traductor están por encima de los de otros colaboradores nuestros con experiencia y habilidades parecidas, hacen que tengamos que decantarnos por los de costes más competitivos.

También valoramos mucho la profesionalidad que los traductores muestran en la comunicación con nosotros. Puesto que buscamos profesionales de la traducción, los currículos o los mensajes mal redactados, con faltas de ortografía, estilo, puntuación y maquetación quedan automáticamente descartados. Necesitamos traductores que se preocupen por la calidad del servicio que ofrecen, y esto incluye cuestiones técnicas y personales. Entre las técnicas buscamos a personas con un alto dominio de la lengua de partida y la de llegada, que sepan traducir bien (lo que a veces no tiene que ver con el hecho de conocer bien una lengua, ni dos), que escriban adecuadamente, que se fijen en los detalles, que sigan correctamente nuestras instrucciones, que se ajusten a los plazos de entrega, que dominen los programas de traducción asistida que empleamos, etc. En cuanto a las habilidades personales, necesitamos a traductores motivados en trabajar con nosotros, que se muestren dispuestos a colaborar, que sean flexibles en la negociación de las condiciones, que sean honestos con respecto a su experiencia y formación, que cumplan con su palabra, que sea fácil comunicarse y trabajar con ellos, etc.

En ocasiones, las búsquedas también se complican cuando nos piden trabajar de o hacia lenguas que hablan (o escriben) un número reducido de personas como el finés, el gaélico, el escocés, el occitano, el criollo haitiano, el camboyano o el tamazight. O cuando lo que resulta poco común es la combinación, como por ejemplo de italiano a griego, de hebreo a español de España o de japonés a sueco. En algunos casos (hasta ahora reducidos, afortunadamente) hemos tenido que sugerir al cliente una traducción intermedia pasando por el inglés, pero en la mayoría de las veces, al final encontramos a los colaboradores que necesitamos. Con frecuencia, toda una aventura de investigación…

Margarita Sánchez-Barbudo

Vendor Manager

SeproTec

[en]

On the Hunt for a Translator

In the searches for and the selection processes of translators, a large number of requirements are involved, which often makes it difficult (actually, very difficult) to find a good fit between the characteristics of the candidates and our needs at that particular time. The variables that we have to keep in mind are: the source language, the target language, the area of specialty, the rates, the translator’s availability, the ease of communication with the person (this includes factors like where the translator lives and the time difference, but other aspects as well that have more to do with their personal situation or their personality, like if they have quick and easy access to email and the telephone, and if they show that they are available and cooperative in answering our questions).

The source and target languages are the primary decisive, qualifying factors. For quality reasons, we only ask our translators to translate into their native language. So, if the client asks us for a translation from Swedish into Russian, we need a native speaker of Russian. But if they ask us for a translation from Russian to Swedish, we need a translator whose native language is Swedish. A huge difference! For example, there are infinitely more translators from English to Turkish (native Turkish speakers), than from English to Turkish (native English speakers). We are aware that there are translators and agencies that offer translations in both directions. However, with the exception of certain very, very rare cases of true bilingualism, we understand that a translator has one unique target language, which is their native or preferred language.

Another difficulty is the area of specialty. Many times we work with texts that have very specific content and that require very technical knowledge, not just in the area itself, but also in the proper terminology that must be used. For example, the experience and skills that a translator of marketing has to have – they have to be able to write advertising copy fluently and adapt it very well to the target culture – are very different from those that we require of someone in charge of translating the safety manual for a nuclear plant, or the chemical description of a drug, or software programming language. This is not about being a better or worse translator, but simply about having the skills and experience for that particular job.

The rates are also critical in certain cases. We try not to make them the qualifying factor, but sometimes, when the prices a translator offers are higher than those of other partners we work with who have similar experience and skills, this means we have to opt for the most competitive pricing.

We also very much appreciate the professionalism that translators show in communicating with us. Since we are seeking translation professionals, CVs or emails that are poorly written, with spelling, style, punctuation and layout errors, are automatically discarded. We need translators who care about the quality of the services they offer, and that includes technical and personal issues. Our searches include looking for people with a high proficiency in the source language and the target language, who can translate well (something which sometimes has nothing to do with the fact that they know a language well, or even two), who write properly, who pay attention to details, who follow our instructions correctly, who comply with delivery deadlines, who know how to use the computer-aided translation programs that we use, etc. Regarding personal skills, we need translators who are motivated to work with us, who show that they are cooperative, who are flexible in the negotiation of conditions, who are honest about their experience and education, who stick to their word, who are easy to communicate and work with, etc.

Sometimes searches can get more complicated when we are asked for translations from or into languages that are spoken (or written) by a smaller number of people, such as Finnish, Gaelic, Scots, Occitan, Haitian Creole, Cambodian, or Tamazight. Or when the unusual thing is the combination, such as from Italian to Greek, from Hebrew to Spanish for Spain or from Japanese to Swedish. In some cases (not that many so far, fortunately), we have had to suggest to the client that we do an intermediate translation through English, but most of the time we finally do find the partners we need. Many times, it’s all a research adventure…

Margarita Sánchez-Barbudo

Vendor Manager

SeproTec

Bienvenidos – Welcome

febrero 27th, 2012 | Posted by admin in ¿Sabías qué...? - (Comentarios desactivados)

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Después de muchas peticiones de nuestros lectores, desde SeproTec hemos desarrollado esta herramienta que seguro os va a ser muy útil.

Bienvenidos a nuestra nueva pestaña "¿SABÍAS QUÉ?", donde publicaremos información sobre refranes, proverbios, expresiones, etc. ¡¡¡Por supuesto en inglés y en español…!!!

¿Tienes alguna expresión que te guste particularmente? Utiliza nuestra nueva pestaña como referencia para aclarar tus dudas en la versión inglesa.

Por favor, mándanos tus sugerencias, ideas, preguntas y comentarios. ¡Estaremos encantados de escribir un nuevo post sobre tu expresión favorita!

Y si te resulta interesante no dudes en compartirlo con todos tus amigos.

¡Vamos allá!

[en]

After many requests, SeproTec has developed a new tool that is sure to be a hit for your multilingual needs.

Welcome to our new bilingual tab “SABÍAS QUÉ?”… DID YOU KNOW? where we will be sharing a daily factoid in English and in Spanish. These small pieces of information will include sayings, proverbs, expressions, phrasal verbs and much more curious facts related to both the Spanish and English languages.

Do you have a favorite saying, one that just sums up a certain type of situation but have never really thought about how this would be said in Spanish? Use this page as a reference for all your proverbial needs. I bet once you read it you will start hearing it all around you and maybe even start to use it. If you don’t find your favorite saying or expression here, just send it to us and we will create a new post dedicated to your inquiry.

We hope you stop by to check it out and pass on the fun information that you learn to others.

Feel free to send us your inquiries, questions, thoughts, comments and suggestions.

Let’s get the ball rolling!